# Redefined Classic Fashion Brands Everton McDougall Explains the Super Dynamic GSUS Brand By Malika Renee Butss | Published 2014-02-21 | TH Video Source: Trend Hunter, https://www.trendhunter.com/trends/classic-fashion-brands References: [youtube](https://www.youtube.com/watch?v=-5JbnjNIvaY)  Classic fashion brands are no match for the killer style and wicked apparel of the gorgeous GSUS brand. Since 1993, this company has been redefining classic fashion for its own [signature style](https://www.trendhunter.com/trends/adidas-originals-new-campaign). Unlike most [classic fashion brands](https://www.trendhunter.com/trends/burberry-classics), the GSUS brand is divided up into four categories, with each section of apparel baring the GSUS name and drawing inspiration from all around the world. For example, all of the boldly striped styles and palm tree leaf patterns derive from the companies Havana inspiration. The other inspirations draw from interesting places like Latin America, the slums of Brazil and the [amazon](https://www.trendhunter.com/trends/retail-resilient). Unlike most fashion brands, GSUS votes against straying too far outside of the box and that aids in keeping its style as dynamic and original as it can possibly be. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) > [THTV](https://www.trendhunter.com/thtv) ## Key Themes ### Key Themes Behind This Trend - **Redefined Classic Fashion Brands:** GSUS brand is revolutionizing classic fashion by drawing inspiration from all around the world. - **Bold and Dynamic Clothing Lines:** GSUS brand is creating clothing lines with bold stripes, palm tree leaf patterns and other interesting patterns. - **Wearable Clothes Inspired by Culture:** GSUS brand brings a unique perspective of the world to classic fashion by drawing inspiration from interesting places like Latin America, the slums of Brazil and the Amazon. ### Where This Applies - **Fashion Industry:** The GSUS brand creates a new niche in the fashion industry by redefining classic fashion. - **Clothing Industry:** Clothing industry can take inspiration from GSUS brand's unique take on clothing line categories. - **Retail Industry:** The retail industry can leverage the GSUS brand's success by collaborating and replicating their effective branding strategies to drive sales. ## Related on Trend Hunter - [Made-to-Order Slow Fashion](https://www.trendhunter.com/trends/hector-bellerin.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Premium Menswear Capsules](https://www.trendhunter.com/trends/classic-staples-remastered-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Functional Rugged Menswear](https://www.trendhunter.com/trends/menswear-brand-kestin.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md)