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# Pickle-Flavored Potato Chips
Utz Released Classic Dill Pickle chips with Grillo's Pickles

By Colin Smith | Published 2022-04-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/classic-dill-pickle
References: [brandeating](https://www.brandeating.com/2022/04/utz-releases-new-grillos-classic-dill-pickle-flavored-potato-chips.html) & [utzsnacks](https://www.utzsnacks.com/collections/potato-chips)

![Pickle-Flavored Potato Chips](https://cdn.trendhunterstatic.com/thumbs/476/classic-dill-pickle.jpeg)

'[Utz](https://www.trendhunter.com/trends/utzs-fried-dill-pickle-ripples-potato-chips),' the food manufacturer famous for its array of chips, pretzels, and snacks, has partnered up with [Grillo's Pickles](https://www.trendhunter.com/trends/utz-grillos) to release the 'Classic Dill Pickle' flavored potato chips. Grillo's Pickles is a pickle brand with a century-old pickle recipe that is a fan favorite among consumers across North America. Grillo's Pickles are simplistic and authentic with a small ingredients list that does not compromise the flavor of the pickles.

The demonstrated quality of Grillo's Pickles is why it was chosen by Utz to be the official flavor of Utz's Classic Dill Pickle chip. The Utz & Grillo's Classic Dill Pickle chips can be purchased in small travel bags for $2.19 USD, or in full-size bags for $4.29 USD.

Image Credit: Utz, Grillo's Pickles

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 34% | Activity: 59% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Pickle-flavored Snacks:** The rise of unique flavors in snacks and the potential to partner with unique food brands for collaborative items.
- **Authentic Ingredients:** Demand for simplistic and authentic flavors leading to a trend of products with a small ingredients list.
- **Branded Collaborations:** Brands partnering with other brands to create unique products with established tastes.

### Sectors Adopting This

- **Food Manufacturing:** Potential for food manufacturers to experiment with unique flavors and collaborate with other food brands.
- **Snack Food Industry:** Rising trend of experimental and unique flavors in snack food products driving innovating in the industry.
- **Pickling Industry:** Demand for authentic pickling brands and flavors leading to potential partnerships with snack food brands for unique collaborations.

## Related on Trend Hunter

- [Crispy Pickle-Flavored Chips](https://www.trendhunter.com/trends/utz-grillos.md)
- [Dill Pickle-Flavored Chips](https://www.trendhunter.com/trends/classic-dill-pickle-chip.md)
- [Collaboration Pickle Potato Chips](https://www.trendhunter.com/trends/boulder-canyon-grillos-pickles.md)
- [Branded Pickle Snack Chips](https://www.trendhunter.com/trends/boulder-canyon-wavy-grillos-classic-dill-pickle.md)
- [Fair-Inspired Pickle Potato Chips](https://www.trendhunter.com/trends/utzs-fried-dill-pickle-ripples-potato-chips.md)
- [Spiced Pickle-Forward Snack Chips](https://www.trendhunter.com/trends/ruffles-spicy-dill-pickle.md)
- [Spicy Pickle-Flavored Chips](https://www.trendhunter.com/trends/spicy-dill-pickle.md)
- [Creamy Pickle Dips](https://www.trendhunter.com/trends/heluva-good-grillos-dill-pickle-dip.md)
- [Pickle-Flavored Hummus Spreads](https://www.trendhunter.com/trends/ithaca-hummus.md)
