# Classic Cocktail Mixer Ranges Fever-Tree Launches New Cocktail Mixer Range with Popular Flavors By Mickey Phoon | Published 2023-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/classic-cocktail-mixer-range References: [forbes](https://www.forbes.com/sites/ginapace/2023/04/24/fever-tree-branches-into-non-carbonated-mixers-with-margarita-and-bloody-mary-mixers/)  Fever-Tree has launched its latest classic cocktail mixer range with the Bloody Mary and the Margarita. Fever-Tree brand director Emma White said: Our new Bloody Mary and Light & Classic Margarita mix are the delicious and authentic answer to that quest with the added benefit of the quality and taste that they've come to expect from Fever-Tree products." The Fever-Tree Classic Bloody Mary and Fever-Tree Classic & Light Margarita are made to be simplified and make for a lighter, sophisticated, quality drink. The [Bloody Mary cocktail mix](https://www.trendhunter.com/trends/yellow-tomato-bloody-mary-mix) is made with Californian tomatoes and a blend of spices. The Margarita cocktail mix contains Mexican Limes, Mexican agave, and a hint of Spanish sea salt. The Light Margarita cocktail mix is similar but with 58 percent less sugar. The [cocktail mixes](https://www.trendhunter.com/trends/elevated-mixers) are available for purchase. Image Credit: Fever-Tree ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 34% | Activity: 19% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Classic Cocktail Mixer Simplification:** Simplifying pre-mixed cocktails to appeal to a wider range of consumers through the use of quality ingredients and emphasis on a lighter experience. - **Authentic and Unique Flavor Blend:** Incorporating unique and authentic ingredients to create a flavor experience that sets products apart from the competition. - **Health-conscious Options for Classic Cocktails:** Developing classic cocktail mixers with lower sugar content and healthier, natural ingredients to meet the needs of health-conscious consumers. ### Industries Being Reshaped - **Beverage Industry:** Offering range of sophisticated and quality pre-mixed cocktails in this growing industry. - **Hospitality Industry:** Providing hotels, bars, and restaurants with unique and authentic pre-mixed cocktail options that appeal to a wide range of consumer preferences. - **Healthy Food Industry:** Utilizing natural and healthy ingredients to create lower-sugar, wholesome pre-mixed cocktail options for consumers that prioritize healthy living. ## Related on Trend Hunter - [Elevated Margarita Mixers](https://www.trendhunter.com/trends/margarita-mixer-1.md) - [Bar-Quality Cocktail Blends](https://www.trendhunter.com/trends/fever-tree.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md) - [Specialty Citrus Cocktail Mixers](https://www.trendhunter.com/trends/fevertree-spanish-clementine-tonic-water.md) - [Fruit-Flavored Cocktail Mixers](https://www.trendhunter.com/trends/lady-bird-mixer-co.md) - [Orange-Forward Ginger Beers](https://www.trendhunter.com/trends/blood-orange-ginger-beer.md) - [Premium Cocktail Mixers](https://www.trendhunter.com/trends/premium-cocktail-mixers.md) - [On-The-Go Cocktail Mixers](https://www.trendhunter.com/trends/spectacular-mixers.md) - [Autumnal Cocktail Mixers](https://www.trendhunter.com/trends/damson-sloe-berry-tonic-water.md)