# Breakfast Pastry-Inspired Beers The New Classic Cinnamon Roll Ale is Light and Refreshing By Katherine Pendrill | Published 2026-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/classic-cinnamon-roll-ale References: [fsrmagazine](https://www.fsrmagazine.com/industry-news/michael-waltrip-brewing-company-and-famous-toastery-parnter-to-launch-breakfast-inspired-beer/) & [instagram](https://www.instagram.com/p/DZ-JPF5Gfno/)  [Michael Waltrip Brewing Company](https://www.trendhunter.com/trends/michael-foods) and the North Carolina-based breakfast chain [Famous Toastery](https://www.trendhunter.com/trends/oatmeal-chocolate-chip-cookies), have teamed up to launch the new Classic Cinnamon Roll Ale – a [breakfast-inspired beer](https://www.trendhunter.com/trends/new-cereal-drinks). The new Classic Cinnamon Roll Ale is inspired by one of Famous Toastery’s most recognized menu items, it's cinnamon roll. Despite being inspired by a sweet pastry, the new beer is light, refreshing, and highly approachable. As Michael Waltrip, Founder of Michael Waltrip Brewing Company, explains, “This brew is light, refreshing, and easy to enjoy, whether you’re kicking off the day or winding down in the afternoon. At Michael Waltrip Brewing, we’re all about bringing people together, and this is a beer that feels right any time of day.” The new "brunch beer" will roll out at select Famous Toastery locations on July 24, and at a few key retailers, bars, and restaurants as well. Image Credit: Michael Waltrip Brewing Company; Famous Toastery ## Trend Insights (Trend Hunter) - Score: 9.0/10 - Popularity: 94% | Activity: 94% | Freshness: 83% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Breakfast-inspired Beer:** Pastry and brunch flavor profiles are expanding beer occasions by connecting familiar morning treats with lighter, more approachable alcoholic formats. - **Restaurant-brewery Collaborations:** Cross-brand beverage launches give dining chains and craft brewers shared audiences, limited-time buzz, and new paths for menu-item intellectual property. - **All-day Brunch Branding:** Brunch-themed alcohol is reframing daypart boundaries with products that feel suitable for social drinking beyond traditional evening consumption. ### Sectors Adopting This - **Craft Beer:** Flavor experimentation rooted in recognizable foods creates differentiation for breweries in a crowded market while attracting consumers who may not identify as beer enthusiasts. - **Casual Dining:** Menu-inspired packaged beverages extend restaurant brands into retail and bar channels, turning signature dishes into portable lifestyle products. - **Alcohol Retail:** Retailers gain seasonal and novelty-driven assortment opportunities from collaborative beers that combine local brand affinity with impulse-friendly flavor concepts. ## Related on Trend Hunter - [Irish-Style Alcohol-Free Beers](https://www.trendhunter.com/trends/athletic-brewing-nitro-emerald-cliffs.md) - [Ice Cream-Inspired Stout Beers](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland.md) - [Persimmon-Brewed Collaboration Beers](https://www.trendhunter.com/trends/be-sweet-lager.md) - [Celebratory Tennis Tournament Beers](https://www.trendhunter.com/trends/stella-artois-strawberries-cream.md) - [Fast-Food-Inspired Beers](https://www.trendhunter.com/trends/strawberry-biscuit-ale.md) - [Non-Alcoholic Oktoberfest Beers](https://www.trendhunter.com/trends/oktoberfest-beer.md) - [Pumpkin Latte Blonde Beers](https://www.trendhunter.com/trends/latte-blonde-beer.md) - [Cotton Candy Bacon Beers](https://www.trendhunter.com/trends/bacon-blonde-ale.md) - [Delectably Tropical Mango Beers](https://www.trendhunter.com/trends/mango-beer.md)