# Classic Carvertising Emirates Classic Car Festival Uses Nostalgia to Sell Tickets By Vincent Salera | Published 2009-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/classic-carvertising-emirates-car-show-uses-nostalgia-to-sell-tickets References: [adsoftheworld](http://adsoftheworld.com/media/print/emirates_classic_car_festival_windows) These ads for the Emirates Classic Car Festival are wonderful. Each ad touches on [nostalgia from the golden age](https://www.trendhunter.com/trends/car-zero) of the automobile. The three ads read, *“When your wife was your GPS,” “When parking sensors were children in the backseat,”* and *“When air-conditioning meant lowering the windows.”* I also love the creased [vintage looking paper](https://www.trendhunter.com/trends/neutrogena-remembers) made to match the [classic images of the automobiles](https://www.trendhunter.com/trends/you-are-how-you-car). The ads were created by advertising agency BPG Advertising, Dubai, UAE with creative direction by Ranesh Keswani, Ragesh Warrier and Rajaram Ojha. The excellent copy was written by Micky Kalita. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 31% | Activity: 27% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Nostalgia Marketing:** Opportunity for companies to leverage people's emotions and memories to promote their brand. - **Vintage Advertising:** Opportunity to create ads that mimic a specific time period and use outdated methods to appeal to consumers. - **Heritage Branding:** Opportunity for brands to emphasize their history and tradition to create a sense of authenticity and reliability. ### Industries Being Reshaped - **Automotive:** Opportunity for automotive companies to create marketing campaigns that highlight the history and evolution of their products. - **Travel and Tourism:** Opportunity for travel and tourism companies to use nostalgia to promote specific destinations and experiences. - **Fashion:** Opportunity for fashion companies to incorporate vintage styles and design elements that evoke nostalgia and a sense of timeless elegance. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Vintage Hotel-Based Automobiles](https://www.trendhunter.com/trends/sunset-tower.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Classic Ad Campaign Revivals](https://www.trendhunter.com/trends/seagrams-7-crown.md)