# Brioche Breakfast Sandwiches The IHOP Classic Brioche Breakfast Sandwich is Satisfying By Michael Hemsworth | Published 2020-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/classic-brioche-breakfast-sandwich References: [chewboom](https://www.chewboom.com/2020/04/18/ihop-adds-new-classic-brioche-breakfast-sandwich/) & [ihop](https://www.ihop.com/en) The [IHOP](https://www.trendhunter.com/trends/ihop-3) Classic Brioche Breakfast Sandwich is a new option from the brand that's achieved with high-quality ingredients to deliver a premium flavor experience for those seeking an alternative to enjoy in the morning hours. The sandwich starts with a grilled brioche bun that's topped with a fluffy, folded portion of scrambled eggs along with a slice of America cheese and bacon. The use of a brioche bun helps to give the sandwich a lighter, airier texture that works well with the high-quality [breakfast foods](https://www.trendhunter.com/trends/applegate-naturals-breakfast-sandwiches) within. The IHOP Classic Brioche Breakfast Sandwich is available from participating locations nationwide at a price point of $3.99. The sandwich is available for pickup, curbside pickup or delivery, depending on the location. Image Credit: IHOP ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 23% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Breakfast Sandwich Innovation:** Opportunity to create unique and gourmet breakfast sandwich options using high-quality ingredients and innovative bread options like brioche. - **Premium Fast Food:** Opportunity to offer premium, chef-inspired fast food options that cater to consumers looking for higher-quality and more indulgent menu items. - **Convenient Breakfast Solutions:** Opportunity to develop convenient and portable breakfast solutions that can be enjoyed on-the-go, such as sandwiches and other handheld breakfast items. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for restaurants, cafes, and fast food chains to develop and offer innovative breakfast sandwich options to attract and satisfy customers. - **Bakery:** Opportunity for bakeries to showcase and sell gourmet brioche bread as a popular and versatile choice for breakfast sandwiches and other bakery items. - **Food Delivery:** Opportunity for food delivery platforms and services to partner with breakfast sandwich providers to offer convenient delivery options for busy consumers. ## Related on Trend Hunter - [Biscuit-Themed Breakfast Selections](https://www.trendhunter.com/trends/ihop-3.md) - [Hearty Stacked Breakfast Sandwiches](https://www.trendhunter.com/trends/doublestack-egg-sandwich.md) - [Overly Cheesy Diner Omelettes](https://www.trendhunter.com/trends/extra-cheesy-omelettes.md) - [Big Hunger Breakfast Sandwiches](https://www.trendhunter.com/trends/super-sausage-biscuit-with-fried-egg.md) - [Double-Decker Breakfast Sandwiches](https://www.trendhunter.com/trends/ultimate-sausage-biscuit-sandwich.md) - [Buttermilk Biscuit Breakfast Sandwiches](https://www.trendhunter.com/trends/buttermilk-biscuit-breakfast-sandwiches.md) - [Homestyle Biscuit Breakfast Sandwiches](https://www.trendhunter.com/trends/super-bacon-biscuit-sandwich.md) - [Supersized French Toast Breakfasts](https://www.trendhunter.com/trends/thick-n-fluffy-french-toast.md) - [Grilled Breakfast Sandwiches](https://www.trendhunter.com/trends/grillwich.md)