# Cinnamon Roll Sandwich Cookies These New Oreos are Based on a Classic Breakfast Pastry By Katherine Pendrill | Published 2015-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/classic-breakfast-pastry References: [refinery29](http://www.refinery29.com/2015/09/94814/cinnamon-bun-oreo) & [theimpulsivebuy](http://www.theimpulsivebuy.com/wordpress/2015/09/26/coming-soon-nabisco-cinnamon-bun-oreo-cookies/) ‘[Nabisco](https://www.trendhunter.com/trends/oreo-cookie-products)’ recently announced the release of a new [Oreo](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon) flavor that is inspired by a classic breakfast pastry. Nabisco is known for experimenting with innovative and unexpected Oreo flavors such as cotton candy, cream soda and even watermelon. The latest addition to the Oreo cookie line-up is inspired by a beloved breakfast dish. The new Cinnamon Bun Oreos combine the sweet taste of fresh pastries with the texture of a tasty sandwich cookie. The new Oreos features a cinnamon-flavored cookie, which deviates from the traditional chocolate base. The inside is then filled with a cinnamon bun-flavored creme, which is designed to mimic the taste of the icing that is drizzled on fresh cinnamon rolls. The result is a crunchy cookie that mimics the taste of a classic breakfast pastry. Although the Cinnamon Bun Oreos have already been spotted on store shelves, the tasty new treat will not officially be released until next month. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **New Oreo Flavors:** Nabisco's continued experimentation with innovative and unexpected Oreo flavors, such as the Cinnamon Bun Oreos, presents an opportunity to disrupt the snack industry. - **Breakfast-inspired Snacks:** The success of Cinnamon Bun Oreos and other breakfast-inspired snacks presents an opportunity for companies to capitalize on the nostalgia of comforting breakfast treats in the snack industry. - **Non-traditional Dessert Flavors:** Innovative dessert flavors, like cinnamon bun, in non-traditional snack formats such as cookies, present an opportunity for companies to differentiate themselves and attract new audiences. ### Sectors Adopting This - **Snack Foods:** The release of new and innovative Oreo flavors like the Cinnamon Bun Oreo presents an opportunity to disrupt the snack industry. - **Breakfast Foods:** Breakfast-inspired snacks like the Cinnamon Bun Oreo present an opportunity for companies to enter and disrupt the breakfast food industry. - **Desserts:** Innovative dessert flavors like cinnamon bun Oreos present an opportunity for companies to differentiate themselves in the dessert industry and attract new audiences. ## Related on Trend Hunter - [Cinnamon Bun Sandwich Cookies](https://www.trendhunter.com/trends/cinnamon-bun-inspired-joejoes-sandwich-creme-cookies.md) - [Holiday-Themed Sandwich Cookies](https://www.trendhunter.com/trends/oreo-snickerdoodle.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Cinnamon Roll-Flavored Baked Goods](https://www.trendhunter.com/trends/cinnabon.md) - [Cinnamon Roll Sugar Cookies](https://www.trendhunter.com/trends/maple-cinnamon-roll-cookie.md) - [Dusted Dessert-Flavored Cookies](https://www.trendhunter.com/trends/churro-oreo.md) - [Baked Good-Flavored Cereals](https://www.trendhunter.com/trends/cinnabon-bakery-inspired-cereal.md) - [Cookie-Topped Dessert Collaborations](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon.md) - [Sandwich Cookie-Inspired Muffins](https://www.trendhunter.com/trends/oreo-muffins.md)