# Scandalous Guerrilla Promos Clason Stuhlreyer's Dry Cleaning Stunt for Caesars Palace By Marissa Brassfield | Published 2009-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clason-stuhlreyer-caesars-palace References: [behance.net](http://www.behance.net/Gallery/caesars-palace-caesar-in-your-pants) & [clasonstuhlreyer](http://www.clasonstuhlreyer.com/featured.html) I love this [guerrilla campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) for Caesars Palace by Clason Stuhlreyer. Scandalous notes and [Polaroid](https://www.trendhunter.com/trends/analog-life) pictures were left in the dry cleaning of targeted New York City market influencers. Clason Stuhlreyer’s Caesars Palace campaign clearly implicates each target in a wild party that they never actually attended. The Polaroid pictures depict women in various states of undress, and a handwritten note apologizes for the lipstick stains on the recipient’s pants, informing them that their dry cleaning bill had been taken care of and “Next weekend is on me.” The notes are signed by Caesar. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 75% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Guerrilla Marketing:** Opportunity for businesses to create unconventional and engaging promotional campaigns to capture attention and generate buzz. - **Influencer Marketing:** Opportunity for businesses to leverage the influence of targeted individuals to promote their products or services. - **Personalized Marketing:** Opportunity for businesses to tailor their marketing messages and experiences to individual customers, creating a more personalized and engaging relationship. ### Who This Affects Most - **Hospitality:** Opportunity for hotels, resorts, and entertainment venues to create unique and memorable experiences for guests through innovative marketing strategies. - **Fashion and Apparel:** Opportunity for clothing retailers and dry cleaning services to differentiate themselves by offering personalized and memorable experiences to customers. - **Advertising and PR:** Opportunity for advertising and PR agencies to develop and execute creative guerrilla marketing campaigns that capture attention and generate buzz for their clients. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Playful Hotel Campaigns](https://www.trendhunter.com/trends/bwh-hotels.md) - [Provocative Tequila Campaigns](https://www.trendhunter.com/trends/censored-truth.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md)