# Fresh Grounding Fragrances Clash by O Boticário is Made with a High-Pressure Extraction Technique By Laura McQuarrie | Published 2025-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clash-by-oboticario References: [morningstar](https://www.morningstar.com/news/pr-newswire/20250225sp26153/o-boticrio-introduces-clash-a-new-mens-fragrance-brand-that-innovates-with-a-high-pressure-process-to-extract-pure-freshness) & [boticario](https://www.boticario.com/)  Clash is a new men's fragrance brand by [O Boticário](https://www.trendhunter.com/trends/vegetable-based-scents), created to revolutionize and redefine freshness in men's fragrances. With an [icy opening](https://www.trendhunter.com/trends/iced-by-commodity) and an addictive fruity nuance, Clash settles into a strong, grounding, woody base with vetiver and cashmeran. Clash sets itself apart with an innovative high-pressure extraction technique that enhances purity and uses a more energy-efficient process compared to conventional extraction methods. "I modernized the Fougère structure to create a powerful freshness that reflects the authenticity of the modern man. It is impactful from start to finish, with a potent combination of freshness and strength," described Dominique Ropion, Master Perfumer at [IFF](https://www.trendhunter.com/trends/vyrao-ever-11). This new fragrance for men is packaged in a bottle with a striking diagonal break symbolizing resilience. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 32% | Activity: 33% | Freshness: 36% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Energy-efficient Extraction Techniques:** Using a high-pressure extraction technique, the fragrance industry can achieve more sustainable processing by enhancing purity while reducing energy consumption. - **Modern Fougère Fragrances:** By modernizing the Fougère structure with a fresh and woody base, the perfumery sector can cater to contemporary tastes that prioritize both freshness and depth. - **Symbolic Fragrance Packaging:** Creating packaging with symbolic design elements enables brands to convey stories of resilience and innovation, enhancing consumer connection. ### Who This Affects Most - **Fragrance Manufacturing:** The development of sophisticated extraction methods presents new possibilities for fragrance manufacturers to innovate with cleaner, more effective scent production. - **Sustainable Luxury Goods:** Incorporating energy-efficient techniques in product creation offers luxury brands an opportunity to align with ecological standards without compromising on quality. - **Men's Grooming:** The formulation of advanced fragrances targeting male consumers reflects the growing demand for unique, fresh, and strong personal care products. ## Related on Trend Hunter - [Edgy High-Impact Fragrances](https://www.trendhunter.com/trends/crazypills.md) - [Prestigious Masculine Deodorants](https://www.trendhunter.com/trends/rock-face-impact.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Spiced Masculine Perfumes](https://www.trendhunter.com/trends/caswellmassey-oaire-eau-de-parfum.md) - [Sensually Masculine Fragrances](https://www.trendhunter.com/trends/jimmy-choo-man-extreme.md) - [Limited Sophisticated Men's Fragrances](https://www.trendhunter.com/trends/absolu-aventus.md) - [Boundary-Blurring Perfume Capsules](https://www.trendhunter.com/trends/perfumery-methods.md) - [Extra-Concentrated Fragrances](https://www.trendhunter.com/trends/extrait-extrme.md) - [Fresh Vegetal Fragrances](https://www.trendhunter.com/trends/vegetable-based-scents.md)