# Employee-Focused Finance Programs Claro Money Launches a Financial Wellbeing Package for Employees By Kanesa D | Published 2023-01-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/claro-money References: [fenews](https://www.fenews.co.uk/work-leadership/fw-claro-money-launches-financial-wellbeing-support-for-employees-as-cost-of-living-crisis-deepens/) & [claromoney](https://claromoney.co.uk/)  Claro Money, a financial well-being provider, has debuted a new [financial coaching package](https://www.trendhunter.com/trends/mybudgetcoach) for one-on-one sessions and webinars to boost team confidence in finance. The coaching sessions are tailored to employee needs and are followed by a questionnaire to help businesses determine whether the program is effective for its staff. Staff can engage with on-demand learning and development courses, learn how to [improve their investing habits](https://www.trendhunter.com/trends/financialaha), and even plan for retirement. “Our mission is to address the growing advice gap and help everyone develop a smart money mindset. We would love to speak to progressive employers to find out what we can do for them and their employees to improve their [financial and overall wellbeing](https://www.trendhunter.com/trends/beyond-beta),” said Stacey Lowman, head of employee engagement at Claro Money. Image Credit: Claro Money ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 32% | Activity: 56% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### Why This Trend Is Growing - **Employee Financial Wellness:** Businesses can explore personalized financial coaching and on-demand learning programs to improve their employees' financial wellness as a retention and engagement strategy. - **Digital Financial Advisory Services:** The rise of digital financial advisory services can help businesses improve their employees' financial health at scale by offering customized, digital-first, and on-demand financial planning. - **Financial Capability Training:** Companies can help their employees improve their financial capability by offering online and offline courses that are tailored to their unique needs and provide access to financial planners. ### Industries Being Reshaped - **HR Services:** HR service providers can partner with financial wellbeing platforms to offer personalized coaching and digital financial education opportunities to their clients in order to retain and attract top talent. - **Corporate Banking:** Corporate banks can offer financial advisory services to their corporate clients' employees to improve their financial wellness and increase customer loyalty. - **Fintech:** Fintech startups can partner with corporations to provide personalized, scalable, and affordable financial wellness programs that use AI, gamification, and other innovative technologies to improve employees' financial health. ## Related on Trend Hunter - [Workplace Financial Wellness Tools](https://www.trendhunter.com/trends/workplace-financial-wellness-tool.md) - [Action-Focused Finance Apps](https://www.trendhunter.com/trends/clearmoney-app.md) - [Stress Reduction Finance Apps](https://www.trendhunter.com/trends/moneycoach-app.md) - [Employee Wellness Marketplaces](https://www.trendhunter.com/trends/advantageclub.md) - [Unified Financial Management Platforms](https://www.trendhunter.com/trends/fina-money.md) - [Food-Focused Corporate Wellness Programs](https://www.trendhunter.com/trends/corporate-wellness-program.md) - [AI Financial Wellness Apps](https://www.trendhunter.com/trends/ai-fincheck.md) - [All-in-One Employee Wellness Platforms](https://www.trendhunter.com/trends/employee-wellness-platform.md) - [Employee Wellness Resources](https://www.trendhunter.com/trends/flimp-communications.md)