# Nostalgic Sporty Shoe Collaborations The Clarks x Sporty & Rich Foot Collaboration is Timeless By Grace Mahas | Published 2021-02-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/clarks-x-sporty-rich References: [sportyandrich](https://www.sportyandrich.com/?_ke=eyJrbF9jb21wYW55X2lkIjogIktENkRZRSIsICJrbF9lbWFpbCI6ICJncmFjZUB0cmVuZGh1bnRlci5jb20ifQ%3D%3D) The iconic footwear brand, [Clarks Originals](https://www.trendhunter.com/trends/clarks-originals-2), recently joined forces with avant-garde fashion label [Sporty & Rich](https://www.trendhunter.com/trends/sporty-rich-1) to launch a new footwear collection. The new series leverages nostalgia and timelessness to create the new [Wallabee Shoe](https://www.trendhunter.com/trends/sunbleached-wallabee). "To me, the Wallabee embodies the sort of genderless image that I always try to convey through the Sporty & Rich aesthetic. It perfectly ties together elegance and comfort - it's not a dress shoe, but not quite a sneaker either. The history of the shoe within 90s culture has also made it a versatile icon to all different groups of people and I appreciate that they can be worn in so many different ways," said Emily Oberg, the Founder of Sporty & Rich. The Wallabee shoe was crafted with sustainability in mind, with an environmentally friendly supply chain and a CO2 offset program for with Kikonda Forest project to further reduce its carbon footprint. Image Credit: Sporty & Rich ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 85% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Nostalgic Sporty Shoe Collaborations:** Collaborating with nostalgic and sporty brands can create timeless and versatile shoe collections. - **Sustainable Fashion Collaborations:** Creating sustainable shoe collections can attract environmentally conscious customers and reduce carbon footprint. - **Genderless Fashion:** Designing genderless shoes can appeal to a wider range of customers and promote inclusivity. ### Who This Affects Most - **Footwear Industry:** The footwear industry can leverage the nostalgia and timelessness trend to create new shoe collections and attract customers. - **Fashion Industry:** The fashion industry can explore sustainable collaborations to reduce its carbon footprint and appeal to eco-conscious consumers. - **Gender-neutral Fashion Industry:** The gender-neutral fashion industry can design inclusive shoe collections that cater to customers of all genders. ## Related on Trend Hunter - [Reimagined Classic Shoes](https://www.trendhunter.com/trends/sandro-x-clarks-originals.md) - [Collaborative Suede Boots](https://www.trendhunter.com/trends/clarks-wallabee-boot.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [Reimagined Suede Classic](https://www.trendhunter.com/trends/invincible-x-clarks.md) - [Sleek Moccasin Sneaker Hybrids](https://www.trendhunter.com/trends/walla-eden-lo.md) - [Street-Style Moccasin Shoes](https://www.trendhunter.com/trends/wallabees.md) - [Rich-Landscape-Inspired Footwear Capsules](https://www.trendhunter.com/trends/clarks-somerset-pack.md) - [London-Based Designer Footwear](https://www.trendhunter.com/trends/clarks-originals-x-nicholas-daley.md) - [Nostalgic 80s-Inspired Expressive Footwear](https://www.trendhunter.com/trends/stranger-things-collection-1.md)