# Pop-Up Business Cards The Clark&Kent Business Cards Are Shaped Like Phone-Booths By Vivian Lau | Published 2012-06-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/clarkkent-business-cards References: [laughingsquid](http://laughingsquid.com/ad-agency-clarkkent-creates-pop-out-phone-booth-business-cards/) & [adsoftheworld](http://adsoftheworld.com/media/dm/clarkkent_phone_booth_business_card) The design of the contact card has stayed relatively standard over the years for simplicity's sake, but the Clark&Kent business cards are breaking the conventional commercial mould. Ad agency Clark&Kent houses their headquarters in a phone booth in New York. In order to highlight this abnormality, their business cards are modelled after their odd homebase, as [pop-up phone booths](https://www.trendhunter.com/trends/club-card-popup) themselves. Anyone handed this card may be confused at the design at first, but will quickly learn the backstory behind it -- effectively engraining the company into their memory. In this case, the business card is not only a [conversation starter](https://www.trendhunter.com/trends/kall-booth), but also serves as an important keepsake that can stand out amongst less impressive contacts. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Interactive Business Cards:** The use of unique and interactive designs for business cards can create a memorable and engaging experience for recipients. - **Brand Storytelling:** Incorporating the company's backstory or unique elements into business card designs can help establish a strong brand identity and leave a lasting impression on potential clients or partners. - **Personalized Marketing:** Using customized business cards that reflect the company's individuality and unconventional approach can be an effective strategy for targeting specific audiences and attracting attention. ### Industries Being Reshaped - **Printing and Graphic Design:** The printing and graphic design industry can benefit from the demand for unique and creative business cards, providing innovative printing techniques and design solutions. - **Advertising and Marketing:** Advertising and marketing agencies can explore the use of unconventional business card designs as a way to promote their own creativity and differentiate themselves from competitors. - **Event Planning and Networking:** Event planning and networking industries can utilize interactive business cards to enhance attendee experiences and create memorable connections at events and conferences. ## Related on Trend Hunter - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md) - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md) - [Phygital Business Cards](https://www.trendhunter.com/trends/moo-paper-cards.md) - [Revamped Modern Phone Booths](https://www.trendhunter.com/trends/phone-booth-1.md) - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md) - [Digital NFC-Enabled Business Cards](https://www.trendhunter.com/trends/touchless-nfc-card.md) - [Digitized Business Contact Cards](https://www.trendhunter.com/trends/digital-business-card.md) - [Digital Card Creators](https://www.trendhunter.com/trends/businesscardgen.md) - [Universal Digital Business Cards](https://www.trendhunter.com/trends/hihello.md)