# Magnesium-Infused Skincare Navinka Skincare Offers its Clarity (un)Mask to Detoxify the Skin By Elena Rahman | Published 2022-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clarity-unmask References: [navinkaskin](https://www.navinkaskin.com/products/clarity-unmask) The Clarity (un)Mask by Navinka Skincare is a detoxifying product that aims to calm skin inflation. According to the brand, the mask is used to clarify skin tone in just 10 minutes. After washing the product off, the skin is left feeling purified, soft, and radiant. Navinka Skincare's [clarifying mask](https://www.trendhunter.com/trends/clearly-breakout-mask) is infused with magnesium, allowing the [green clay](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask) to gently clear clogged pores by lifting and absorbing the build-up excess of oil. In addition, the magnesium and clay combination exfoliates dead skin cells and detoxifies any harmful bacteria that may cause breakouts. To further prevent acne, the mask includes anti-microbial spirulina and anti-inflammatory purslane to calm and hydrate the skin. Sweet potato extract is then used to brighten dull complexions. Image Credit: Navinka Skincare ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 24% | Activity: 52% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Magnesium-infused Skincare:** The use of magnesium in skincare products to detoxify and purify skin, providing an opportunity for new product development and innovation. - **Green Clay Skincare:** The use of green clay in skincare products for its purifying and exfoliating properties, creating opportunities for eco-friendly and sustainable product lines. - **Plant-based Skincare:** The utilization of natural and plant-based ingredients, such as spirulina and purslane, in skincare products for their anti-microbial and anti-inflammatory properties, presenting opportunities for clean beauty and wellness brands. ### Where This Applies - **Skincare:** The skincare industry can explore the use of magnesium and green clay in new product formulations to create effective detoxifying and purifying products. - **Beauty:** Beauty brands can incorporate plant-based ingredients into their product lines, promoting clean and natural beauty while also providing skin health benefits. - **Wellness:** Wellness brands can expand their offerings to include plant-based and natural skincare products, aligning with their focus on health and wellness. ## Related on Trend Hunter - [Inflammaging Skincare Masks](https://www.trendhunter.com/trends/skinflammation-calming-mask.md) - [Clinical-Strength Clarifying Masks](https://www.trendhunter.com/trends/clearly-breakout-mask.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Turmeric Face Masks](https://www.trendhunter.com/trends/turmeric-face-masks.md) - [Firming Clay Body Masks](https://www.trendhunter.com/trends/bye-bye-bloat-clay-body-mask.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Bi-Phase Magnesium Sprays](https://www.trendhunter.com/trends/magnesium-sprays.md) - [Magnesium Body Care Lines](https://www.trendhunter.com/trends/therapeutic-body-care-line.md)