# Cosmetic Brand Land Purchases CLARINS Acquired 115 Hectares to Grow One-Third of its Ingredients By Michael Hemsworth | Published 2024-04-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/clarins References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2024-04-05/clarins-acquires-land-for-product-sourcing/) & [clarins](https://www.clarins.com)  [CLARINS](https://www.trendhunter.com/trends/clarins1) has announced it acquired 115 hectares of land in France as part of the brand's initiative to tighten up its supply chain and grow more of the ingredients it needs for its cosmetics. The brand will start cultivating 50 tree and plant species in fall 2024 with the first harvest slated to take place in 2025 and 2026. The brand will grow lavender, almonds, apricot, lemon thyme, nopal, blueberries and prickly pears, which will account for one-third of the ingredients the brand needs for its cosmetic formulas by 2030. Groupe CLARINS Deputy Chief Executive Officer Virginie Courtin commented on the initiative saying, "For 70 years, Clarins has relied on [plant science](https://www.trendhunter.com/trends/soothing-light-apple-tree) to develop ever more effective and innovative cosmetic formulas. The acquisition of this domain shows this approach of continuous progress toward ever-greater excellence, security and traceability at the service of our customers." ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 75% | Activity: 86% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Vertical Integration in Cosmetics:** Opportunity for brands to control more of their ingredient supply chain by acquiring land for cultivation. - **Sustainable Sourcing Strategies:** Brands can explore growing their own ingredients to enhance sustainability and traceability in cosmetics production. - **Self-sufficiency in Beauty Brands:** Moving towards growing a significant portion of ingredients in-house can lead to enhanced innovation and product uniqueness. ### Industries Being Reshaped - **Cosmetics & Beauty:** Brands in this industry can consider acquiring land for ingredient cultivation to strengthen their supply chain and differentiate their products. - **Agriculture & Farming:** The agriculture sector can explore partnerships with cosmetic brands looking to grow ingredients sustainably on their own land. - **Supply Chain Management:** Opportunities exist for supply chain professionals to optimize processes for cosmetics brands involved in vertical integration initiatives like land acquisitions for cultivation. ## Related on Trend Hunter - [High-Performance Cosmetic Lines](https://www.trendhunter.com/trends/clariant.md) - [Sustainable Beauty Expansions](https://www.trendhunter.com/trends/bkolormakeup-skincare.md) - [Cosmetics-Focused Mobile Retail Apps](https://www.trendhunter.com/trends/clarins1.md) - [Consolidated Botanical Ingredients](https://www.trendhunter.com/trends/solabia-acquires-seqens.md) - [Anniversary-Marking Beauty Campaigns](https://www.trendhunter.com/trends/the-loccitane-group.md) - [Exclusive Skincare Retail Expansions](https://www.trendhunter.com/trends/skincare-retail.md) - [Botanical Organic Skincare Capsules](https://www.trendhunter.com/trends/organic-skincares.md) - [Clean Cosmetic Brand Partnerships](https://www.trendhunter.com/trends/society-brands.md) - [Dermo-Cosmetic Acquisition Moves](https://www.trendhunter.com/trends/olyos-acquires-somatoline.md)