# Aloe-Based Facial Cleansers Onne's Waterless Clarifying Cleanser Features Aloe Leaf Juice By Laura McQuarrie | Published 2018-04-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/clarifying-cleanser References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2018/02/06/Trend-Spotting-Water-water-everywhere) & [onnebeauty](http://onnebeauty.com/shop/clarifying-cleanser/) While there are many personal care products that are formulated with water as the first ingredient, the Clarifying Cleanser and other skincare solutions from Onne use aloe leaf juice as a sustainable alternative in its place. The cleansing, clarifying and corrective facial product also features rose water, as well as various botanical extracts for added benefits, such as the reduction of inflammation and bacteria. The Clarifying Cleanser is a gentle product for the skin, as it boasts soothing ingredients like calendula and white oak bark to calm and protect skin that is dry and chapped. Within the world of sustainable beauty, a number of waterless cosmetics are being created to emphasize the fact that water is not just a commodity, but a luxury. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Waterless Personal Care Products:** Formulating personal care products with sustainable alternatives to water, such as aloe leaf juice, is a trend that emphasizes the importance of water conservation. - **Botanical Extracts in Skincare:** Using botanical extracts, such as calendula and white oak bark, in skincare products is a trend that highlights the benefits of natural, plant-based ingredients. - **Soothing Facial Cleansers:** The demand for gentle facial cleansers formulated with natural and soothing ingredients, such as aloe leaf juice and rose water, is a trend that caters to consumers with dry and chapped skin. ### Sectors Adopting This - **Sustainable Beauty:** The trend towards waterless personal care products presents disruptive innovation opportunities in sustainable beauty, particularly in the development of environmentally-friendly and resource-efficient production practices. - **Natural Skincare:** The use of botanical extracts in skincare products opens up disruptive innovation opportunities in the natural skincare industry, where there is growing demand for clean beauty products formulated with plant-based ingredients. - **Dry Skin Solutions:** The trend towards soothing facial cleansers presents disruptive innovation opportunities in the skincare industry for products that cater specifically to consumers with dry and chapped skin. ## Related on Trend Hunter - [Concentrated Waterless Cleansers](https://www.trendhunter.com/trends/water-wise.md) - [Aloe Milk-Powered Beauty Cleansers](https://www.trendhunter.com/trends/aloe-milk-cleanser.md) - [Elevated Tablet-Style Cleansers](https://www.trendhunter.com/trends/seadrop-skincare.md) - [Waterless Skin Tints](https://www.trendhunter.com/trends/skin-tint-serum.md) - [Ultra-Sustainable Gel Cleansers](https://www.trendhunter.com/trends/daily-regenerative-gel-cleanser.md) - [Water-Activated Facial Cleansers](https://www.trendhunter.com/trends/cleansing-facial-powder.md) - [High-End Clarifying Facial Cleansers](https://www.trendhunter.com/trends/cleansing-foams.md) - [Water-Free Face Cleansers](https://www.trendhunter.com/trends/olay-cleansing-melts.md) - [Gentle Low-Foam Cleansers](https://www.trendhunter.com/trends/forgiveness-cleanser.md)