# Clarified Milk Punch Cocktails Split by New Alchemy Distilling is Clean-Label and Ready to Drink By Laura McQuarrie | Published 2023-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clarified-milk-punch-cocktail References: [bevnet](https://www.bevnet.com/spirits/2023/the-science-of-spilt-new-alchemys-5-gourmet-milk-punch-cocktail) & [newalchemydistilling](https://newalchemydistilling.com/)  Split is the newest creation from New Alchemy Distilling and it's a clarified milk punch cocktail that's [conveniently packaged by the can](https://www.trendhunter.com/trends/shake-up-cocktails). The high demand for [clarified cocktails in bars](https://www.trendhunter.com/trends/brunette-clear) reflects consumers' growing interest in both the art and science of mixology. Now, there's a new wave of [ready-to-drink clarified cocktails](https://www.trendhunter.com/trends/ghost-labs) that enable enthusiasts to savor these crystal-clear concoctions from the comfort of their homes, bringing a touch of the cocktail lounge experience to their own living rooms. Split gets its name from the way milk punch is made by combining everything but the milk until the end, which causes the mixture to split, and the curds are strained, leaving behind only clear liquid. Split is touted as "the epitome of locally made" with just a handful of ingredients, including citrus juice and upcycled rennet-produced whey. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 36% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Clarified Cocktails:** The growing interest in both the art and science of mixology has led to a demand for clarified cocktails in bars. - **Ready-to-drink Cocktails:** A new wave of ready-to-drink clarified cocktails brings the cocktail lounge experience to consumers' homes. - **Upcycled Ingredients:** Split showcases the use of upcycled rennet-produced whey as one of its ingredients. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the growing interest in clarified cocktails by developing more innovative ready-to-drink offerings. - **Home Entertainment:** The trend of ready-to-drink clarified cocktails allows the home entertainment industry to offer consumers a cocktail lounge experience in the comfort of their own living rooms. - **Sustainable Food and Beverage:** The use of upcycled ingredients, such as rennet-produced whey in Split, presents a disruptive innovation opportunity for the sustainable food and beverage industry. ## Related on Trend Hunter - [Clarified Cocktail Menus](https://www.trendhunter.com/trends/clarified-cocktails.md) - [Ready-to-Drink Clarified Cocktails](https://www.trendhunter.com/trends/invisible-cocktail.md) - [Espresso-Infused Milk Punches](https://www.trendhunter.com/trends/milk-punch-cocktail.md) - [Clarified Espresso Martinis](https://www.trendhunter.com/trends/clarified-espresso-martini.md) - [Savory Milk Punches](https://www.trendhunter.com/trends/project-alla-vodka.md) - [Cake-Infused Bourbon Cocktails](https://www.trendhunter.com/trends/clarified-cake-milk-punch.md) - [Clarified Mayo Cocktails](https://www.trendhunter.com/trends/sweet-victory-cocktail.md) - [Crystal Clear Margarita Cocktails](https://www.trendhunter.com/trends/mirror-margarita.md) - [Clarified Cereal Milk Cocktails](https://www.trendhunter.com/trends/the-neon-milk-punch.md)