# Gourmet Clarified Butter Fourth & Heart's Ghee is Enriched with Flavorful Ingredients By Laura McQuarrie | Published 2016-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clarified-butter References: [trndmonitor](https://trndmonitor.com/food-spotlight-fourth-heart-ghee-butter-white-truffle-salt/) & [fourthandheart](https://fourthandheart.com/product/madagascar-vanilla-bean/) Ghee, also known as clarified butter, has been revered for centuries as a staple in traditional Indian cooking and Ayurvedic medicine. This milk fat product begins as butter, from which the milk solids, water and butterfat are separated. Typically, it is packaged as-is without any additional additives, used in its pure state for its antioxidant and anti-viral properties. Fourth & Heart is reintroducing the masses to ghee by putting a modern and [artisanal spin](https://www.trendhunter.com/trends/artisanal-butters) on the ancient clarified butter. The [dairy-free and lactose-free](https://www.trendhunter.com/trends/unbutter) products include exotic types that have been infused with White Truffle Salt, Madagascar Vanilla Bean and California Garlic. By reintroducing this ancient health product with a flavor-focused twist, Fourth & Heart appeals to a new wave of foodies and health-conscious consumers alike. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Modernizing Traditional Products:** There's an opportunity to reintroduce traditional products with a modern twist by infusing them with unique and interesting flavors. - **Flavor-enhanced Health Products:** There's a trend towards creating health products that appeal to consumers' taste buds by adding unique and flavorful ingredients. - **Dairy-free Alternatives:** The rise of lactose intolerance has led to a demand for dairy-free alternatives, creating a market for dairy-free versions of traditional products like ghee. ### Where This Applies - **Health Food Industry:** The health food industry can take advantage of the trend towards flavorful, health-focused products by creating their own unique flavor combinations. - **Dairy Industry:** The dairy industry has an opportunity to create dairy-free alternatives to traditional dairy products, opening up new markets and customers. - **Spice Industry:** The spice industry can benefit from the trend towards unique and interesting flavor combinations by offering new and innovative spice blends. ## Related on Trend Hunter - [Mushroom-Infused Clarified Butters](https://www.trendhunter.com/trends/truffle-ghee.md) - [Healthy Traditional Ghees](https://www.trendhunter.com/trends/farmery.md) - [Ghee Cooking Classes](https://www.trendhunter.com/trends/sur-la-table-x-4th-heart.md) - [THC-Infused Clarified Butters](https://www.trendhunter.com/trends/infused-ghee-butter.md) - [Flavored Grass-Fed Butters](https://www.trendhunter.com/trends/churn.md) - [Cultured Plant-Based Butters](https://www.trendhunter.com/trends/future-of-butter.md) - [Truffle-Seasoned Brown Butters](https://www.trendhunter.com/trends/black-truffle-brown-butter.md) - [Ghee-Based Healing Balms](https://www.trendhunter.com/trends/muscle-recovery-balm.md) - [Highly Spreadable Irish Butters](https://www.trendhunter.com/trends/pure-irish-butter-with-olive-oil.md)