# Color-Pop Hotel Rebranding Claridge's Brand Overhaul Uses a High-Class Combo of Teal and Stripes By Vittoria Natarelli | Published 2010-05-16 | World Source: Trend Hunter, https://www.trendhunter.com/trends/claridges-brand References: [creativereview](http://creativereview.co.uk/cr-blog/2010/may/claridges-rebrand) & [claridges](http://claridges.co.uk/) [Claridge's](https://www.trendhunter.com/trends/claridges-hotel) has a gotten a new sense of identity, and this change was made through the Claridge's brand. With Construct London on their side, the [rebranding of the famous hotel](https://www.trendhunter.com/trends/travel-and-expense) has been for the better and the more stylish. The hotel already sold branded products, from tea pots to gowns, so this change had to be cohesive and give a sense of unity to the hotel and their products. [Construct London](http://www.constructlondon.com/#) succeeded in creating this cohesiveness and now the Claridge's brand is even stronger. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 42% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Key Themes Behind This Trend - **Luxury Hotel Rebranding:** High-end hotels can consider rebranding to revitalize their brand image and increase market appeal through new color schemes. - **Branded Product Extension:** Hotels can leverage their brand to create and sell more cohesive and stylistic branded products for customers. - **Design Agency Partnership:** Partnering with design agencies can help hotels achieve a more cohesive brand image and successfully execute rebranding initiatives. ### Where This Applies - **Hospitality:** Hotels can use innovative branding strategies to stand out in the crowded hospitality industry and strengthen their market position. - **Design:** Design agencies have an opportunity to help hotels rebrand and craft a more innovative and cohesive brand image. - **Retail:** Hotels can expand their product offerings and enter the retail space with cohesive and stylistic branded products. ## Related on Trend Hunter - [Comprehensive Hotel Rebrands](https://www.trendhunter.com/trends/starwood-hotels.md) - [Spice-Inspired Hotel Renovations](https://www.trendhunter.com/trends/manly-pacific-hotel.md) - [Reimagined Stylish Beachside Hotels](https://www.trendhunter.com/trends/beachside-hotel-1.md) - [Gilded Cleaning Product Branding](https://www.trendhunter.com/trends/fabulosa-rebranding.md) - [Saturated Tonal Maximalist Hotels](https://www.trendhunter.com/trends/locke-hotel.md) - [Luxury Fashion-Inspired Hospitality Initiatives](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel.md) - [Revitalized Retro Hotel Interiors](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel.md) - [Travel-Focused Rebranding Initiatives](https://www.trendhunter.com/trends/travel-and-expense.md) - [Modern Tissue Brand Makeovers](https://www.trendhunter.com/trends/kleenex-branding.md)