# Welcoming Wine Bars 'Clarette' is a New Wine Bar in London That Throws Out Formal Dress Codes By Laura McQuarrie | Published 2017-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/clarette References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2016/07/chateau-margaux-heiress-to-open-london-wine-bar/) & [barmagazine](http://barmagazine.co.uk/wine-bar-tests-rules/) Although there are many restaurants and wine bars that claim to accept "casual" attire, this is usually followed by rules that state "no sportswear or athletic shoes"—Clarette is a new wine bar in London that promises to open its doors to everyone, no matter what they happen to be wearing. The new wine bar is set to be a destination for a [new generation of wine lovers](https://www.trendhunter.com/trends/masterclass-guide-to-wine), which is fitting considering it is a concept that was developed by [Château Margaux](https://www.trendhunter.com/trends/grtwines) heiress Alexandra Petit-Mentzelopoulos and business partner Natsuko Perromat du Marais. As it is described,"From evening gowns to trainers, Clarette is a flexible destination bar breaking all the rules of a traditional wine bar." Along with its relaxed dress code, Clarette boasts a comfortable atmosphere for a [casual drink with colleagues](https://www.trendhunter.com/trends/la-camionera) or a date. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 73% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Relaxed Dress Code:** More businesses are embracing a relaxed dress code, allowing customers to feel more comfortable and inclusive. - **Wine Bar Accessibility:** Wine bars are becoming more accessible and welcoming to a wider audience, providing opportunities for new wine drinkers. - **Boutique Wine Bars:** Boutique wine bars are becoming popular, creating an intimate and specialized experience for wine enthusiasts. ### Industries Being Reshaped - **Hospitality:** The hospitality industry has an opportunity to attract new customers by embracing a relaxed dress code and providing more accessible wine bar experiences. - **Wine Industry:** The wine industry can capitalize on the trend of boutique wine bars by providing specialized and exclusive wine selections to customers. - **Fashion Retail:** Fashion retail has the chance to partner with businesses offering relaxed dress codes to create stylish and comfortable attire options. ## Related on Trend Hunter - [Coffee-Wine Bar Hybrids](https://www.trendhunter.com/trends/equal-parts.md) - [Next-Gen Wine Clubs](https://www.trendhunter.com/trends/rookie-club.md) - [Casual Enjoyment Bottled Wines](https://www.trendhunter.com/trends/nice-wines.md) - [European Wine Stores](https://www.trendhunter.com/trends/thatchers-wine.md) - [Easy-Drinking Vegan Wines](https://www.trendhunter.com/trends/mouton-cadet-fresh-collection.md) - [Highly-Decadent Champagne Bars](https://www.trendhunter.com/trends/mot-chandon2.md) - [Mid-Strength Wine Ranges](https://www.trendhunter.com/trends/future-chteau.md) - [Accessible New-School Wine Brands](https://www.trendhunter.com/trends/my-favorite-neighbor-wines.md) - [Curated Alcohol-free Wine Lists](https://www.trendhunter.com/trends/ivy-collection.md)