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# Cardboard Clamshell Packaging
Ben E. Keith Foods' Innovative Container Reduces Single-Use Plastic

By Laura McQuarrie | Published 2019-04-29 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/clamshell-packaging
References: [prnewswire](https://www.prnewswire.com/news-releases/ben-e-keith-foods-announces-initiative-targeting-plastic-packaging-reduction-300839514.html) & [benekeith](http://www.benekeith.com)

A variety of berries are sold in plastic clamshell packaging—a one-piece container made up of two halves that are joined by a hinge—but Ben E. Keith Foods is out to change this with the Ready-Cycle, corrugated, fully recyclable clamshells. The new container design is set to help reduce single-use plastic packaging and this summer, strawberries will be available in the sustainable packaging solution.

While millions of tons of plastic are created annually, only a small percentage of the material ends up getting recycled. By converting its two-pound plastic strawberry clamshell packaging to cardboard, and planning the same for its one-pound containers, Ben E. Keith Foods estimates that it has the potential to help to save "nearly 30 tons of plastic from going into landfills or oceans."

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 71% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Plastic Packaging Reduction:** The shift to corrugated, fully recyclable clamshells presents an opportunity for businesses to reduce single-use plastic packaging.
- **Sustainable Packaging Solutions:** The introduction of cardboard clamshell packaging opens up opportunities for sustainable packaging solutions across various industries.
- **Increased Recycling Efforts:** The use of fully recyclable clamshells encourages businesses to invest in increased recycling efforts and infrastructure.

### Sectors Adopting This

- **Food Packaging Industry:** The cardboard clamshell packaging innovation disrupts the traditional plastic packaging industry and offers new possibilities for eco-conscious food packaging.
- **Berry Industry:** The sustainable packaging solution for berries presents a disruptive innovation opportunity for the berry industry to enhance their environmental sustainability efforts.
- **Recycling Technology Industry:** The shift towards fully recyclable clamshell packaging creates opportunities for the recycling technology industry to develop improved recycling processes and machinery.

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