# Gentle Vegan Hair Dyes Clairol Root Touch-Up by Natural Instincts Offers 100% Gray Coverage By Michael Hemsworth | Published 2022-01-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/clairol-root-touchup-by-natural-instincts References: [drugstorenews](https://drugstorenews.com/clairol-caters-evolving-hair-color-needs-3-new-lines) & [clairol](https://www.clairol.com) The Clairol Root Touch-Up by [Natural Instincts](https://www.trendhunter.com/trends/natural-indian-hair-remedies) products are being launched by the brand as a new solution for consumers looking to maintain their hair color between formal dyings. The hair dye is formulated with 100% coverage for grays yet maintains a vegan-friendly formula that is achieved using 80% naturally derived ingredients. The kit comes with a recycled plastic mixing bowl and takes just 20-minutes to complete to make it perfect for use in the morning before starting the day. The Clairol Root Touch-Up by Natural Instincts products are priced at $6.99, and are being launched now at major retailers in the US market including [CVS Pharmacy](https://www.trendhunter.com/trends/cvs-pharmacy1), Target, Walmart and [Rite Aid](https://www.trendhunter.com/trends/american-licorice-company-valentines-day). The hair dyes are also formulated with 0% ammonia. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 69% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Vegan Hair Dyes:** The trend towards vegan and naturally derived ingredients in hair dyes provides opportunities for disruptive innovation in the beauty industry. - **At-home Hair Maintenance:** The trend towards at-home hair maintenance solutions offers opportunities for disruptive innovation in the consumer packaged goods industry. - **Sustainable Hair Care:** The trend towards sustainable and environmentally friendly packaging and ingredients in hair care provides opportunities for disruptive innovation in the beauty industry. ### Industries Being Reshaped - **Beauty:** The beauty industry can respond to the trend towards vegan hair dyes by offering more innovative, natural, and eco-friendly hair care products. - **Consumer Packaged Goods:** The consumer packaged goods industry can respond to the trend towards at-home hair maintenance solutions by developing and marketing more user-friendly, affordable, and personalized hair care products. - **Sustainability:** The sustainability industry can respond to the trend towards sustainable hair care by developing and promoting more eco-friendly and socially responsible hair care packaging and practices. ## Related on Trend Hunter - [Efficient Root Touchup Products](https://www.trendhunter.com/trends/instant-root-touchup.md) - [Ammonia-Free Cream Hair Dyes](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Free-From Hair Colors](https://www.trendhunter.com/trends/igora-zero-amm.md) - [Vibrant Anti-Fade Hair Colors](https://www.trendhunter.com/trends/clairol-bold-bright.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Hair Touch-Up Powders](https://www.trendhunter.com/trends/color-wow.md) - [Ammonia-Free Hair Colors](https://www.trendhunter.com/trends/color-art-fresh-line.md)