# Vibrant Anti-Fade Hair Colors The Clairol Bold & Bright Hair Colors Have TrueColorSeal Technology By Michael Hemsworth | Published 2024-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/clairol-bold-bright References: [drugstorenews](https://drugstorenews.com/clairol-unveils-new-hair-coloring-collections) & [clairol](https://www.clairol.com)  The [Clairol](https://www.trendhunter.com/trends/clairol-colorstrong-kit) Bold & Bright hair colors are a new range of [hair dye products](https://www.trendhunter.com/trends/semipermanent-hair-color) formulated with a variety of technologies to help consumers achieve salon-quality results from the comfort of home. The hair colors have the TrueColorSeal technology that's rated to offer protection against water-related fading, while the Color Boost Glaze comes packaged with the product to extend results between colorings. The [HydraShine conditioner](https://www.trendhunter.com/trends/hairstory-products) leaves hair with a glossy shine and will help to restore moisture lost during the color process. The Clairol Bold & Bright hair colors come in a variety of shade options including Wild Blackberry, Black Licorice, Intense Passion Plum, Chocolate, Brown Sugar, Intense Cherry and more. The hair coloring products are priced at $8.49 each. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 54% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Long-lasting Hair Color:** Innovative technologies in hair dye products promise protection against water-related fading for extended color longevity. - **At-home Salon Results:** Consumers can achieve salon-quality hair coloring results from the comfort of their homes with advanced formulation technologies. - **Brilliant Shine Hair Products:** Hair dye products like Clairol's HydraShine conditioner offer glossy shine and restore lost moisture for vibrant hair appearance. ### Sectors Adopting This - **Beauty & Personal Care:** The beauty industry can explore disruptive innovation opportunities in developing advanced hair dye technologies for long-lasting vibrant colors. - **Consumer Goods:** Consumer goods companies can capitalize on the trend of at-home salon results by offering convenient and effective hair coloring solutions. - **Cosmetics & Skincare:** Cosmetics and skincare brands have the potential to disrupt the market with brilliant shine hair products that provide glossy and nourished hair finishes. ## Related on Trend Hunter - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Nourishing Textured Hair Colors](https://www.trendhunter.com/trends/clairol-textures-tones.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Nourishing Hair Color Removers](https://www.trendhunter.com/trends/bold-remover.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Ammonia-Free Cream Hair Dyes](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye.md) - [Customizable Hair Dye Kits](https://www.trendhunter.com/trends/semipermanent-hair-color-kit.md)