# Hidden Throne Campaigns HBO is Giving GOT Fans the Chance to Claim the Iron Throne Themselves By Laura McQuarrie | Published 2019-03-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/claim-the-iron-throne References: [prexamples](https://www.prexamples.com/2019/03/hbo-hides-six-iron-thrones-in-secret-locations-around-the-world/) & [forthethrone](https://www.forthethrone.com/quest/throne-of-the-forest) Over the course of seven seasons, Game of Thrones fans have watched their favorite characters fight for their chance to claim the Iron Throne. Ahead of the release of the final season of Game of Thrones, [HBO](https://www.trendhunter.com/trends/game-of-thrones-x-pandora) is now giving fans the chance to [sit on the coveted Iron Throne](https://www.trendhunter.com/trends/edgeofyr) themselves. Across the world, six versions of the iconic throne have been hidden in secret spots for fans to find. While some fans have been quick to point out that many of the mystery locations may be relevant to places depicted in the show, the videos reveal very few clues about the actual location of the thrones. Fans have just 13 days and counting to discover the remote locations of the Throne of the Forest and the Throne of the North as part of the quest #ForTheThrone. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 21% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Gamified Marketing:** HBO's hidden throne campaigns are an example of gamified marketing, where companies engage customers with interactive, game-like puzzles that create brand awareness and loyalty. - **Interactive Advertising:** Interactive treasure hunt experiences like the #ForTheThrone campaign provide new ways for advertisers to interact with their audiences and drive engagement. - **Experiential Marketing:** HBO's campaign to give fans the chance to sit on the Iron Throne is one example of experiential marketing, where customers are offered a unique and memorable experience to create a deeper connection to the brand. ### Who This Affects Most - **Entertainment:** Interactive campaigns like HBO's hidden throne quest are a great way for entertainment companies to generate buzz and excitement around a new release or event. - **Tourism:** Interactive and immersive experiences similar to HBO's treasure hunt campaign can drive tourism and boost local economies by drawing in visitors searching for the Thrones thrones. - **Retail:** Gamified marketing tactics like treasure hunts are a new way for retailers to create buzz around product launches and drive traffic to stores by offering an interactive and rewarding experience to customers. ## Related on Trend Hunter - [Fantasy-Inspired Soap Collections](https://www.trendhunter.com/trends/dr-squatch-1.md) - [Thematic Dragon-Inspired Timepieces](https://www.trendhunter.com/trends/dragon-inspired-timepieces.md) - [Fantasy Prequel Wines](https://www.trendhunter.com/trends/house-of-the-dragon-fire-blood-cabernet-shiraz.md) - [Fantasy Series-Inspired Pizzas](https://www.trendhunter.com/trends/dragon-flame-pizza.md) - [TV Series Hot Sauces](https://www.trendhunter.com/trends/green-and-black-hot-sauces.md) - [Exquisite AI-Designed Thrones](https://www.trendhunter.com/trends/throne-design.md) - [Fantasy-Inspired Hiking Shoes](https://www.trendhunter.com/trends/merrell-house-of-dragon.md) - [Fantastical Edition Phones](https://www.trendhunter.com/trends/15-pro-game-of-thrones.md) - [Show-Inspired Coloring Books](https://www.trendhunter.com/trends/house-of-the-dragon-1.md)