# Disrobing Fashion Commercials The Fun-Loving CK One Spring 2011 Campaign By Amelia Roblin | Published 2011-02-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ck-one-spring-2011-campaign References: [refinery29](http://www.refinery29.com/new-ck-one-campaign-video-features-lots-of-models-dancing-in-their-undies) & [ckone](http://ckone.com/) One of the most effective ways to get consumers excited about [fashion is to show](https://www.trendhunter.com/trends/on-your-own-time) 30 [models dancing around](https://www.trendhunter.com/trends/gap-and-parker-posey) and removing articles of clothing, like in the CK One Spring 2011 campaign. This video segment is just a small portion of the more extensive promotion that Calvin Klein is releasing in shorter film fragments, piece by piece. The CK One Spring 2011 campaign was shot with the help of Steven Meisel, and features the [fun-loving faces](https://www.trendhunter.com/trends/songs-of-siren) of Bambi Northwood-Blyth, Abbey Lee Kershaw, Alice Dellal and Lara Stone in their underwear. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 60% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Interactive Fashion Advertising:** Disruptive innovation opportunity: Creating interactive fashion ads that engage consumers through interactive features and immersive experiences. - **Body-positive Fashion Campaigns:** Disruptive innovation opportunity: Launching body-positive fashion campaigns that promote inclusivity and diversity, challenging traditional beauty standards. - **Video-driven Fashion Marketing:** Disruptive innovation opportunity: Embracing video-driven fashion marketing strategies to captivate consumers and differentiate brands in a visually-driven digital landscape. ### Industries Being Reshaped - **Fashion Advertising:** Disruptive innovation opportunity: Incorporating innovative advertising techniques and technologies into fashion campaigns to capture consumer attention and increase brand engagement. - **Fashion Retail:** Disruptive innovation opportunity: Utilizing body-positive messaging and diverse representations in fashion retail to attract and retain a wider customer base. - **Digital Marketing:** Disruptive innovation opportunity: Leveraging video content and interactive features in digital marketing strategies to stand out in a competitive industry and drive consumer interest. ## Related on Trend Hunter - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md)