# Punk Makeup Ads The CK One Cosmetics SS12 Campaign is Colorfully Edgy By Meghan Young | Published 2012-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ck-one-cosmetics-ss12 References: [fashiongonerogue](http://fashiongonerogue.com/lara-stone-abbey-lee-kershaw-fei-fei-sun-ruby-aldridge-ck-one-cosmetics-ss-2012-campaign-david-sims/) & [calvinkleininc](http://www.calvinkleininc.com/) The [CK](https://www.trendhunter.com/trends/ck-one-essence) One Cosmetics SS12 ad campaign takes a predominantly [punk approach](https://www.trendhunter.com/trends/essie-punk-at-heart-collection) to market its latest line of makeup. [Bright eyeshadows](https://www.trendhunter.com/trends/i-play-beauty-campaign) are paired with nose piercings while nude lips are complemented by mohawks. Nevertheless, there are some classic looks thrown into the mix so as to not alienate the average woman. Captured by photographer David Sims, the CK One Cosmetics SS12 ad campaign stars a troop of models: Lara Stone, Abbey Lee Kershaw, Ruby Aldridge, Herieth Paul, Eliza Cummings, Fei Fei Sun and Ehren Dorsey. Working in collaboration with creative director Fabien Baron, Sims shoots the beauties against a plain backdrop, allowing their flawless faces to stand out. Each print is superimposed with the makeup it is promoting. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Punk Makeup:** Opportunity to disrupt the beauty industry by creating edgy and unconventional makeup products and advertising campaigns. - **Colorful Edgy Campaigns:** Opportunity for brands to break away from traditional advertising strategies and create visually striking and bold campaigns. - **Collaborative Photography:** Opportunity for photographers and beauty brands to collaborate and create visually stunning images that capture attention. ### Where This Applies - **Beauty:** Chance for beauty brands to tap into alternative makeup trends and appeal to a younger, more rebellious demographic. - **Advertising:** Opportunity for advertisers to explore new and unconventional approaches to promoting products and standing out in a crowded market. - **Photography:** Opportunity for photographers to showcase their creative skills by capturing unique and edgy beauty campaigns. ## Related on Trend Hunter - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Intense Unisex Fragrances](https://www.trendhunter.com/trends/ck-one-essence.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md)