# Eco Gender-Free Fragrances CK EVERYONE is an Environmentally Conscious Fragrance for All By Laura McQuarrie | Published 2020-01-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ck-everyone References: [businesswire](https://www.businesswire.com/news/home/20200129005245/en) & [calvinklein.us](https://www.calvinklein.us/en/fragrance-womens) Now that the new CK ONE underwear and jeans collection has launched, [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists) is introducing CK EVERYONE as a clean, environmentally conscious and [genderless fragrance](https://www.trendhunter.com/trends/arkive-makes-scents-collection) inspired by the original CK ONE. Alberto Morillas, the master perfumer behind the creation of the CK ONE fragrance, developed a fresh formula for a new generation that's vegan and made with both [naturally derived ingredients](https://www.trendhunter.com/trends/skylar-nude-skin) and alcohol. The product is packaged in a bottle with a reusable band that references the iconic waistband on Calvin Klein underwear, all of which are neatly tucked into a recyclable, folding carton containing 30% post-consumer recycled materials. The new collection and fragrance are being introduced to the world with a campaign that shares, "I am one, I am many. I love everyone of me.” Image Credit: Calvin Klein ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 75% | Activity: 90% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Environmentally Conscious Fragrances:** Disruptive innovation opportunities in creating fragrances made from sustainable, vegan ingredients and eco-friendly packaging. - **Genderless Fragrances:** Disruptive innovation opportunities in developing fragrances that cater to individuals beyond traditional gender norms. - **Recyclable Packaging:** Disruptive innovation opportunities in designing eco-friendly packaging solutions using post-consumer recycled materials. ### Where This Applies - **Beauty and Personal Care:** Disruptive innovation opportunities in the beauty and personal care industry to create environmentally conscious and genderless fragrances. - **Fashion and Apparel:** Disruptive innovation opportunities in the fashion and apparel industry to develop fragrance-inspired collections that promote inclusivity and sustainability. - **Packaging and Sustainability:** Disruptive innovation opportunities in the packaging industry to create recyclable and environmentally friendly solutions for various products, including fragrances. ## Related on Trend Hunter - [Easy-Wearing Fragrance Mists](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists.md) - [Gender-Free Fragrances](https://www.trendhunter.com/trends/pacsun-for-all-fragrance.md) - [Fluid Fashion Basics Perfumes](https://www.trendhunter.com/trends/everybodyworld.md) - [Luxury All-Gender Perfumes](https://www.trendhunter.com/trends/les-ternels-de-balmain.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Invigorating Upcycled Fragrances](https://www.trendhunter.com/trends/dkny-247.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Modern Luxury-Focused Fragrance Lines](https://www.trendhunter.com/trends/cos-perfumery.md)