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# Creative Craft Subscriptions
Crayola's Monthly CIY Box Encourages You to "Create It Yourself"

By Laura McQuarrie | Published 2019-04-08 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/ciy-box
References: [prnewswire](https://www.prnewswire.com/news-releases/creativity-delivered-bulu-inc-and-crayola-launch-official-crayola-ciy-box-300825565.html) & [crayolaciybox](https://crayolaciybox.com/)

[Crayola](https://www.trendhunter.com/trends/creative-acts-of-color) collaborated with Bulu on the Crayola CIY Box, a [monthly subscription program](https://www.trendhunter.com/trends/mytherabox) for crafters that invites everyone to "create it yourself." The box has the potential to appeal to tweens, teens and adults who are looking for a fun activity to do at home without having to collect all of the many supplies that are needed for a successful DIY project.

The Crayola CIY Box contains [all of the supplies to make](https://www.trendhunter.com/trends/craft-starter-kit) two premium crafts, plus an easy-to-follow guide, a bonus crafting activity and other surprises, such as coupons and gifts. A subscription also gives members access to a resource library, which shares how-to videos, templates that can be downloaded for free and more. With this kit, craft lovers can expect to make unique creations with everything from glitter to soft textiles.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 66% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What Makes This Trend Stand Out

- **Craft Subscription Boxes:** Craft subscription boxes are becoming more popular for those looking for a convenient and creative DIY experience.
- **Monthly Activity Kits:** Monthly activity kits, like the Crayola CIY Box, focus on providing consumers with all the necessary tools and instructions to create DIY projects at home.
- **DIY Resource Libraries:** DIY resource libraries, which offer how-to videos and templates, enable consumers to expand their creative skills and share their creations with others.

### Sectors Adopting This

- **Arts and Crafts:** Arts and crafts companies can capitalize on the subscription box trend by creating monthly kits with unique supplies and projects to engage consumers.
- **E-commerce:** E-commerce companies can create a niche market by curating and selling craft subscription boxes, catering to specific themes and target audiences.
- **Education:** Educational institutions can use DIY resource libraries and craft subscription boxes to offer creative outlets for students and promote hands-on learning experiences.

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