# Kindness-Encouraging Ice Cream Promotions The Stewart's Shops Civility Ice Cream is Thoughtful By Michael Hemsworth | Published 2022-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/civility-ice-cream References: [csnews](https://www.csnews.com/stewarts-shops-uses-ice-cream-encourage-kindness-amidst-pandemic) & [stewartsshops](https://www.stewartsshops.com)  The [Stewart's Shops](https://www.trendhunter.com/trends/spiked-root-beer-float-ice-cream) Civility ice cream is arriving at participating locations as part of the brand's initiative to encourage kindness amongst one another as the COVID-19 pandemic continues. The ice cream flavor and promotion will see customers able to buy a single scoop of the treat and get one to share with someone for free from January 10 to 16, 2022. The promotion comes as one of a growing number of initiatives amongst retailers to help keep spirits up during the ongoing pandemic. President Gary Dake spoke on the Stewart's Shops Civility ice cream and promotion saying, "Nice people really do make people nicer. In these uncertain times, we are encouraging everyone to be more respectful, courteous and kind to one another. A scoop of Civility ice cream could be just what we all need." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Kindness-encouraging Promotions:** Encouraging kindness in promotions can lead to positive customer sentiment and brand loyalty. - **Free-with-purchase Promotions:** Offering free products to share can incentivize customers to make a purchase and increase brand awareness. - **Initiatives to Boost Morale:** Initiatives such as the Civility ice cream promotion can help boost morale during stressful times and create a positive brand image. ### Where This Applies - **Food and Beverage:** Promotions that involve food and beverage products can offer unique opportunities for customer engagement and experiential marketing. - **Retail:** Retailers can use promotions such as free-with-purchase offers to increase foot traffic and sales. - **Corporate Social Responsibility:** Initiatives aimed at promoting kindness and positivity can align with a company's CSR goals and improve their public image. ## Related on Trend Hunter - [Positive Lifestyle Ice Creams](https://www.trendhunter.com/trends/life-is-good-ice-cream.md) - [Deceptively Gray Ice Creams](https://www.trendhunter.com/trends/gray-ice-creams.md) - [Kindness-Themed Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-world-kindness-day.md) - [Community-Focused Yogurt Activations](https://www.trendhunter.com/trends/showyohope-campaign.md) - [Protest-Inspired Ice Creams](https://www.trendhunter.com/trends/watermelon-ice-cream.md) - [Voting-Encouraging Ice Cream Promotions](https://www.trendhunter.com/trends/ice-cream-promotions.md) - [Voter Activation Ice Creams](https://www.trendhunter.com/trends/churn-out-the-vote.md) - [Thoughtful Ice Cream Campaigns](https://www.trendhunter.com/trends/miniwinmonday.md) - [Collaboration Ice Creams Flavors](https://www.trendhunter.com/trends/lights-caramel-action-ice-cream.md)