# AR Documentary Apps BBC's Civilisations Series is Paired with the Interactive Civilisations AR App By Laura McQuarrie | Published 2018-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/civilisations References: [3ders.org](http://www.3ders.org/articles/20180209-civilisations-epic-bbc-doc-gets-companion-ar-app.html) & [bbc](http://www.bbc.com/news/technology-42966371) To accompany its new nine-part series, 'Civilisations,' [BBC](https://www.trendhunter.com/trends/selfie-booth1) launched the Civilisations AR app on iOS and Android. The series offers a look into the origins of human creativity, through everything from ancient cave drawings to modern-day photography. As such, the app will offer a complementary multimedia experience where users will be able to explore historical artefacts and exhibits from around the world. In partnership with more than 200 organizations, BBC and digital agency [Nexus Studios](https://www.trendhunter.com/trends/the-club-campaign) created 3D scans of The Kiss by Auguste Rodin, The Torquay Mummy from the Torquay Museum and the Umbrian Madonna and Child from the [National Museum of Scotland](https://www.trendhunter.com/trends/ar-nasa-app). With the app, it is said that users can "rub" their way through layers of history to uncover what the objects originally looked like. Image Credit: BBC ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 64% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality (AR) in Documentaries:** The Civilisations AR app demonstrates the potential for AR to enhance multimedia experiences in documentary storytelling. - **Multimedia Exploration of Historical Artefacts:** The app showcases the opportunities for users to digitally explore and interact with historical artefacts from around the world. - **Partnerships for 3D Scanning and Content Creation:** The collaboration between BBC, Nexus Studios, and 200 organizations highlights the potential for partnerships to create compelling 3D scans and content for AR experiences. ### Where This Applies - **Media and Entertainment:** The use of AR in documentaries presents disruptive innovation opportunities for media companies to create immersive and interactive storytelling experiences. - **Museums and Cultural Institutions:** The app demonstrates how museums and cultural institutions can digitally enhance their exhibits and make historical artefacts more accessible to a wider audience. - **Digital Agencies and Content Creation:** The collaboration between BBC and Nexus Studios showcases the potential for digital agencies and content creators to leverage AR technology for innovative multimedia projects. ## Related on Trend Hunter - [AR-Enabled Art Apps](https://www.trendhunter.com/trends/cupixel.md) - [Augmented Reality Educational Apps](https://www.trendhunter.com/trends/augmented-reality-educational-app.md) - [AR Coronation Crowns](https://www.trendhunter.com/trends/british-crown-jewels.md) - [AR Selfie Booths](https://www.trendhunter.com/trends/selfie-booth1.md) - [AR-Revived Premium Art Projects](https://www.trendhunter.com/trends/egypt-augmented.md) - [AR-Enabled Nature Experiences](https://www.trendhunter.com/trends/green-planet.md) - [Democratic Digital Artwork Apps](https://www.trendhunter.com/trends/artzme-app.md) - [AR 3D Model Apps](https://www.trendhunter.com/trends/ar-app-for-iphone.md) - [AR Space Agency Apps](https://www.trendhunter.com/trends/ar-nasa-app.md)