# Citywide WiFi Campaigns Google Fiber Will Offer Free Urban Internet Access Via Local Antennas By M | Published 2016-04-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/citywide-wifi References: [notable](http://notable.ca/google-is-testing-technology-that-will-provide-citywide-wifi/) & [google](http://www.google.ca) In an attempt to offer consumers WiFi access wherever and whenever, [Google](https://www.trendhunter.com/trends/vpn-by-google-one) Fiber is experimenting with citywide WiFi campaigns in metropolises such as Kansas City that will offer [free Internet access in public spaces](https://www.trendhunter.com/trends/glocalme-meowgo-g50-max). This will allow consumers to connect to a network to upload on social media, send emails and communicate virtually -- without having to tap into their cellphone data. Google Fiber offers one of the [fastest Internet speeds](https://www.trendhunter.com/trends/comcast-xfinity-speed), making the service a top contender to provide localized WiFi. The idea is that consumers can step into a specific metropolis area and receive free coverage with access to an unlocked network in a public and outdoor space. Currently Google Fiber is testing out its citywide data in Kansas, but hopes to expand to other North American urban locations. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Citywide Wifi:** Offering free public WiFi in urban areas will become a hot trend, as it provides convenience to consumers looking to connect on the go. - **Localized Wifi:** Implementing localized WiFi in cities will be a key opportunity for companies to expand their services and connect with more urban consumers. - **Public Space Wifi:** Providing free WiFi access in public spaces to enable people to stay connected will become a high-demand trend in major metropolitan areas. ### Sectors Adopting This - **Internet Service Providers:** Internet service providers could capitalize on this trend by offering inexpensive or free citywide WiFi in order to attract new customers and retain existing ones. - **Smart Cities:** Smart cities and IoT-focused companies could benefit from implementing localized WiFi as a key infrastructure component to enable efficient communication and data exchange. - **Tourism and Hospitality:** Tourism and hospitality industries that offer public spaces for travelers could benefit from providing free WiFi access to their customers and improve their experience. ## Related on Trend Hunter - [Fast Airline Wi-Fi Offerings](https://www.trendhunter.com/trends/aeroplan-members1.md) - [Ultra-Speedy Internet Packages](https://www.trendhunter.com/trends/sky-broadband-gigafast.md) - [High-Speed Wi-Fi Systems](https://www.trendhunter.com/trends/lumen-technologies.md) - [Free On-Board Wifi Services](https://www.trendhunter.com/trends/delta-air-lines.md) - [Ultra-Efficient Fiber Internet Services](https://www.trendhunter.com/trends/fiber-internet-service.md) - [Ultra-Fast Network Service Bundles](https://www.trendhunter.com/trends/frontier-communications.md) - [Free Inflight Wi-Fi Perks](https://www.trendhunter.com/trends/free-inflight-wi.md) - [Affordable Wi-Fi Networks](https://www.trendhunter.com/trends/affordable-wifi.md) - [Hyper-Fast 5G Network Expansions](https://www.trendhunter.com/trends/verizon-5g-ultra-wideband.md)