# Branded City-To-Trail Running Programs Arc'teryx Brings Communities Together with Groundwork By Kalin Ned | Published 2026-07-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/citytotrail-running-program References: [events.arcteryx](http://www.events.arcteryx.com/groundwork) & [runningmagazine](https://runningmagazine.ca/trail-running/arcteryx-launches-new-city-to-trail-running-program/)  [Arc'teryx](https://www.trendhunter.com/trends/arcteryx-groundwork) has launched Groundwork, an inaugural eight-week city-to-trail running program designed to equip urban runners with the technical skills, safety knowledge, and terrain confidence necessary to transition from pavement to mountain. The specialized initiative is offered across four major North American hubs, including New York City, Los Angeles, Portland, and Montréal. Groundwork represents a strategic extension of Arc'teryx’s community commitment. The city-to-trail running program boasts a structured, expert-backed training protocol with local leadership to create an accessible yet comprehensive blueprint for trail running progression. Participants follow a multi-phase regimen delivered via TrainingPeaks, encompassing foundation building, strength development, and peak endurance. This is supplemented by weekly educational directives and optional community runs hosted by regional leads, tailored to each city's local wilderness. Participation in Grundwork is capped at 150 per city. Each individual will receive a complete technical running setup, including the [Norvan](https://www.trendhunter.com/trends/arcteryx-footwear) LD 4 trail shoes. Image Credit: Arc'teryx ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 24% | Activity: 28% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **City-to-trail Training:** Urban runners are being introduced to structured trail progression programs that merge endurance coaching, terrain literacy, and safety education for accessible outdoor sport expansion. - **Brand-led Fitness Communities:** Outdoor brands are evolving into community platforms where curated training cohorts deepen loyalty while turning product use into shared lifestyle participation. - **Gear-inclusive Onboarding:** Bundled equipment and guided instruction reduce barriers for beginners, creating new pathways for technical product adoption in performance-driven activities. ### Sectors Adopting This - **Outdoor Apparel:** Technical apparel and footwear companies can expand beyond product sales by embedding gear into coached experiences that validate performance in real terrain. - **Fitness Technology:** Digital training platforms gain relevance when paired with local in-person programming, connecting personalized regimens to community-based athletic development. - **Experiential Retail:** Retail environments become stronger engagement hubs through limited-capacity programs that transform stores and regional teams into gateways for outdoor exploration. ## Related on Trend Hunter - [Spring Trail Running Collections](https://www.trendhunter.com/trends/spring-trail-running-collection.md) - [Mindful Multi-Terrain Trail Shoes](https://www.trendhunter.com/trends/Alo-Trail.md) - [Winter Running Shoes](https://www.trendhunter.com/trends/norvan-nivalis.md) - [All-Inclusive Trail Running Retreats](https://www.trendhunter.com/trends/dirt-camp.md) - [Mountain Bike Apparel Capsules](https://www.trendhunter.com/trends/mountain-bike-kit.md) - [City-to-Trail Running Programs](https://www.trendhunter.com/trends/arcteryx-groundwork.md) - [Inaugural Global Treadmill Championships](https://www.trendhunter.com/trends/global-treadmill-championship.md) - [At-Home Trail-Running Experiences](https://www.trendhunter.com/trends/golden-trail-world-series.md) - [Comprehensive Trail Running Platforms](https://www.trendhunter.com/trends/marathon-sports.md)