# Professional Grade Pickleball Courts CityPickle Opens Flagship Location in Times Square By Kalin Ned | Published 2026-04-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/citypickle References: [city-pickle](https://www.city-pickle.com/press/fresh-off-the-press-citypickle-times-square)  CityPickle has opened its Times Square flagship inside the historic Paramount Building at 1501 Broadway, and this marks the brand's first permanent year-round Manhattan location. This 37,000-square-foot facility features seven [professional-grade courts](https://www.trendhunter.com/trends/pickleball-oncourt-experience), a [full-service bar and restaurant](https://www.trendhunter.com/trends/project-pickle), lounge areas, event spaces, co-working phone booths, and private shower suites. CityPickle's Times Square venue integrates hospitality and social design throughout, with a culinary program led by an executive who previously worked at TAO Group, custom toiletries from Element Brooklyn, and architectural elements that preserve original theatre features from the space that once hosted Frank Sinatra. This creates an environment where guests might come for a drink or a meal and then find themselves drawn into the sport. [Pickleball](https://www.trendhunter.com/trends/dink-sip-pickleball) has grown rapidly as America's fastest-growing sport, and so a place that consolidates multiple social-focused amenities into one would be of interest. Image Credit: CityPickle ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 82% | Activity: 55% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Sports-hospitality Venues:** Combining premium sports facilities with dining, lounges, and co-working spaces creates multifunctional destinations that extend dwell time and diversify revenue streams. - **Urban Adaptive Reuse for Recreation:** Repurposing historic or underused city properties into year-round recreational hubs leverages cultural cachet and high foot traffic to attract new user demographics. - **Experiential Membership Models:** Offering tiered access to events, hospitality perks, and premium court time enables recurring revenue through community-driven, experience-focused subscriptions. ### Where This Applies - **Real Estate and Property Development:** Developers can unlock value by transforming landmark urban spaces into mixed-use leisure assets that command higher rents and longer visitation cycles. - **Hospitality and Food Service:** Restaurants and bars integrated into sports venues can capture both casual visitors and dedicated players by blending culinary credibility with social programming. - **Sports and Recreation Management:** Operators specializing in programming, membership logistics, and premium facility maintenance are positioned to scale as demand for professional-grade urban sports amenities rises. ## Related on Trend Hunter - [Tennis-Themed Activations](https://www.trendhunter.com/trends/the-lalo-clubhouse.md) - [Immersive Upscale Dining Concepts](https://www.trendhunter.com/trends/playbook-commons.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Social Sports Pavilions](https://www.trendhunter.com/trends/ballers-sports-venue.md) - [Large-Scale Indoor Pickleball Clubs](https://www.trendhunter.com/trends/pickleball-club.md) - [First-Of-Its-Kind National Pickleball Leagues](https://www.trendhunter.com/trends/national-pickleball-league.md) - [Pickleball Facility Development Strategies](https://www.trendhunter.com/trends/pickleball-canada.md) - [Pickleball-Focused Urban Developments](https://www.trendhunter.com/trends/electric-pickle.md) - [Tennis Player-Supported Pickleball Franchises](https://www.trendhunter.com/trends/pickleball-franchise.md)