# Pop-Up Bus Routes The Citymapper Smartbus Will Run Routes Through Central London By Joey Haar | Published 2017-05-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/citymapper-smartbus References: [theverge](https://www.theverge.com/2017/5/9/15590820/citymapper-bus-service-london) & [citymapper](https://citymapper.com/news/1800/introducing-the-citymapper-smartbus) Citymapper has long been a popular app in the core of London thanks to its adept skill in parsing the [complex London transit system](https://www.trendhunter.com/trends/bee-network) and offering up the [quickest, most efficient route](https://www.trendhunter.com/trends/cityone), so the company is making use of its data-crunching capabilities with a Citymapper Smartbus stable. The company believes that it can run a smarter bus service, and so it's released a set of buses decked out with technology that aims to be as efficient as possible. The company is labeling its Citymapper Smartbus routes as a "[pop-up" service](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store), as it will run for just two days through central London. However, if the routes prove successful, the company hopes to expand it into a more regular service (such approval would be dependent on London's transport agency.) ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Smart Public Transportation:** The integration of technology in public transportation to provide better efficiency and performance. - **Pop-up Services:** The utilization of pop-up services to test new products or services before committing long-term resources. - **Data-driven Operations:** The collection and analysis of data to create smarter and more efficient business operations. ### Industries Being Reshaped - **Transportation:** The introduction of technologies to improve public transportation could create opportunities for transit companies and startups to develop more efficient bus routes. - **Technology:** The development of new technologies and applications can transform the way people use public transportation, leading to new opportunities for tech companies to partner with transit agencies. - **Advertising:** Pop-up bus routes offer a unique opportunity for advertisers to test new marketing tactics to connect with a captive audience during their commute. ## Related on Trend Hunter - [AI-Powered Autonomous Buses](https://www.trendhunter.com/trends/autonomous-buses.md) - [Semi-Amphibious Bus Designs](https://www.trendhunter.com/trends/estuary-hopper.md) - [Modernized Specialized Transport Services](https://www.trendhunter.com/trends/specialized-transport-service.md) - [Groundbreaking Public Transit Models](https://www.trendhunter.com/trends/vertically-integrated-smart-transit-system.md) - [Reconfigurable Travel Pod Vehicles](https://www.trendhunter.com/trends/pix-robobus.md) - [Inflated Vibrant Futuristic Buses](https://www.trendhunter.com/trends/mutated-school-bus.md) - [Autonomous Interactive Shuttle Buses](https://www.trendhunter.com/trends/coach-atoz-shuttle-bus.md) - [Bookable Senior Bus Services](https://www.trendhunter.com/trends/link2work.md) - [Next-Generation Electric Bus Fleets](https://www.trendhunter.com/trends/yutong-bus.md)