# Oil Brand City Vehicles The Shell Project M Concept Car Features a Fuel Economy of 89mpg By Michael Hemsworth | Published 2016-04-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/city-vehicles References: [gizmag](http://www.gizmag.com/shell-project-m-concept-car-reveal/42955/) & [shell](http://www.shell.com/inside-energy/meet-a-city-car-of-the-future-today.html) City vehicles are put under increased wear and tear during daily commutes and intense driving, so the [Shell](https://www.trendhunter.com/trends/shell-ride) Project M concept car is intended to feature components that work in unison. The vehicle features bespoke lubricants that allow the vehicle to have a 5% increase in efficiency when compared to standard lubricants on the market. Capable of offering drivers up to 89mpg, the Shell Project M concept car can reach speed of up to 97mph. The vehicle features a front portion and door section that lifts away from the [city vehicles](https://www.trendhunter.com/trends/numa-concept) main chassis to allow access to the interior cabin. The Shell Project M concept car was designed with [Gordon Murray](https://www.trendhunter.com/trends/gordon-murray-group) Design's iStream aesthetic and features several components that are 3D-printed to help cut down on manufacturing time. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 53% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Increased Fuel Efficiency:** Bespoke lubricants and 3D-printing technology offer opportunities for developing more efficient city vehicles. - **Streamlined Vehicle Design:** The lifting front portion and 3D-printed components open up possibilities for creating innovative, accessible interior cabin designs in city vehicles. - **Advanced Manufacturing Techniques:** The use of 3D-printing technology in vehicle manufacturing presents disruptive innovation opportunities for the automotive industry. ### Where This Applies - **Automotive:** The automotive industry can leverage bespoke lubricants and 3D-printing technology to improve fuel efficiency and design in city vehicles. - **Chemical:** Chemical companies have the potential to develop and supply bespoke lubricants that can enhance the efficiency of city vehicles. - **Manufacturing:** Manufacturing industries involved in automotive production can explore the integration of 3D-printing technology to streamline manufacturing processes and reduce costs. ## Related on Trend Hunter - [Hybrid Design Commuter Vehicles](https://www.trendhunter.com/trends/robotic-city-car.md) - [Turtle-Inspired Sleek Automobiles](https://www.trendhunter.com/trends/vision-imobility.md) - [Electric Sporty Vehicle Concepts](https://www.trendhunter.com/trends/project-v.md) - [Compact Electric City Cars](https://www.trendhunter.com/trends/kg-motors.md) - [Racer-Inspired City Car Concepts](https://www.trendhunter.com/trends/nissan-concept-2023.md) - [Solar-Powered City Cars](https://www.trendhunter.com/trends/city-cars.md) - [Omni-Fuel Vehicle Concepts](https://www.trendhunter.com/trends/andrietta-concept-car.md) - [Single-Seater Electric Vehicles](https://www.trendhunter.com/trends/yksi-electric-vehicle.md) - [Cutely Compact Commuter Mopeds](https://www.trendhunter.com/trends/mini-bike.md)