# Playfully Indulgent Ice Cream Häagen-Dazs Recently Launched the City Sweets Collection Nationwide By Grace Mahas | Published 2022-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/city-sweets-collection References: [icecream](https://www.icecream.com/us/en/brands/haagen-dazs/products/city-sweets-ice-cream)  Häagen-Dazs ice cream recently joined forces with singer and actress Leslie Grace to launch its new [City Sweets](https://www.trendhunter.com/trends/cup-noodles-bbq) collection. The new line pays homage to iconic street food desserts found in the city, ranging from crispy churros to salty pretzels. Each flavor from the City Sweets collection reimagines a [classic Häagen-Dazs flavor](https://www.trendhunter.com/trends/hagendazs-debuts) with a decadent new expression. “Growing up in the Bronx, I enjoyed many of the street food treats featured in City Sweets” said singer and actress Leslie Grace. “As someone who was raised by hard-working immigrant parents and was encouraged to pursue my dreams and passions, I share the Häagen-Dazs® ambition to shine a light on inspiring creators and am so excited to launch City Sweets as part of the second year of #ThatsDazs." To celebrate the launch of the City Sweets collection, Häagen-Dazs enlisted Jade Purple Brown’s vibrant design skills to create a classic neighborhood bodega experience. The event will also have music by DJ Twin duo [Angel](https://www.trendhunter.com/trends/angel-hair-ice-cream) + Dren. Leslie Grace and Jade Purple Brown will preview the bodega experience before it opens to the public on April 20. Image Credit: Häagen-Dazs ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 85% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Street Food-inspired Desserts:** The trend of reimagining classic desserts inspired by street foods opens up opportunities for innovative flavor combinations and experiential marketing. - **Celebrity Collaborations for Product Launches:** The trend of enlisting celebrities to collaborate on product launches can generate buzz and create a unique brand identity for the product. - **Pop-up Experiences with Influencer Partnerships:** The trend of creating pop-up experiences with influencer partnerships allows for immersive brand experiences that resonate with consumers. ### Where This Applies - **Ice Cream Industry:** The ice cream industry can leverage street food-inspired flavors and collaborations to differentiate their products from competitors and attract new customers. - **Food and Beverage Industry:** The food and beverage industry can learn from Häagen-Dazs' use of experiential marketing to create unique and memorable customer experiences. - **Music and Entertainment Industry:** The music and entertainment industry can partner with food and beverage companies to create immersive brand experiences that resonate with their audiences. ## Related on Trend Hunter - [Founder-Honoring Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavor.md) - [Revamped Ice Cream Shops](https://www.trendhunter.com/trends/thats-dazs.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Swirled Textural Frozen Desserts](https://www.trendhunter.com/trends/hagendazs-ice-cream-bars.md) - [Blueberry-Themed Ice Cream Ranges](https://www.trendhunter.com/trends/summer-blueberry-collection.md) - [Salty-Sweet Sundaes](https://www.trendhunter.com/trends/salted-brown-butter-cookie-dazzler.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [Convenient Indulgence Ice Creams](https://www.trendhunter.com/trends/hagendazs-festive-dessert-collection.md) - [Indulgent Frozen Novelties](https://www.trendhunter.com/trends/new-haagen-dazs-products.md)