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# Bright Tonal Chunky Sneakers
Nike's New City Special Has Two Sneakers that Represents Atlanta

By Amy Duong | Published 2021-02-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/city-special
References: [hypebeast](https://hypebeast.com/2021/2/nike-city-special-atlanta-air-vapormax-plus-air-max-plus-release-info)

[Nike's](https://www.trendhunter.com/trends/falcons-colorway) new City Special pack offers two new sneaker models that are designed with references to Atlanta this time around. There are two vibrant options that detail the [Air Max Plus](https://www.trendhunter.com/trends/air-max-plus-6) sneaker and the Air VaporMax Plus sneaker. The Air VaporMax Plus shoe is offered in a vibrant Mystic Green, Metallic Silver, Black, and Metallic Gold colorway design.

The upper is made from neoprene materials that creates a gradient look fusing green to black across the wavy TPU cage. Metallic gold detailing can be seen at the tongue with a nod to Atlanta at the collar. The second shoe is in an all-pink colorway, which also features a gradient design, blending pink into a lighter pink.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 31% | Activity: 24% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Bright Tonal Chunky Sneakers:** The trend of bright and bold colored chunky sneakers continues and opens up opportunities for innovative color combinations and design.
- **Regional-themed Sneaker Collections:** The trend of producing sneaker lines with design references to specific cities or regions creates a niche market and taps into consumer loyalty and pride for their hometowns.
- **Gradient Sneaker Design:** The trend of using gradient color designs in sneaker production presents opportunities to create unique and visually appealing color combinations that can stand out in the market.

### Industries Being Reshaped

- **Fashion:** The fashion industry can take advantage of the trend of bright chunky sneaker designs by producing complementary apparel and accessories to create complete outfits.
- **Footwear:** The footwear industry can explore regional-themed sneaker collections to create localized product lines that appeal to specific consumer markets.
- **Sports Marketing:** Sports marketing companies can use regional-themed sneaker collections to create limited-edition products that coincide with major sporting events taking place in those regions.

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