# Cramped Closet Campaigns The City Self Storage Ads Feature Your Most Prized Possessions By Leslie Chen | Published 2012-01-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/city-self-storage References: [adsoftheworld](http://adsoftheworld.com/media/print/city_self_storage_teddy_bear) & [markbbdo.cz](http://www.markbbdo.cz/) Everyone wants to keep their most prized possessions in the [safest place possible](https://www.trendhunter.com/trends/chunks-and-blocks), and the City Self Storage ads illustrate this idea perfectly. The campaign features three different items stored in equally haphazard ways. The City Self Storage advertisements were created by agency Mark BBDO in Prague. The images exhibit a teddy bear, Elvis record and pair of skis that are left sitting in places that are less than ideal. Squished against a stack of books with no rooms for its legs to stretch, the teddy bear in one of these ads almost looks sad to be left and stored in such a cramped space. From [iconic rock legends](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign) to your [favorite childhood toys](https://www.trendhunter.com/trends/etsys-christmas-ad), the City Self Storage ads sure know how to tug on heart strings. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Secure Storage Solutions:** As individuals and businesses continue to place importance on keeping their valuable items safe, there is a growing trend in secure storage solutions with innovative security features. - **Emotional Advertising:** The success of the City Self Storage campaign shows the power of emotional advertising that taps into the sentimentality and attachment we have with our possessions. - **Creative Cramped Spaces:** With more people living in smaller spaces, there is a growing trend in creative cramped space solutions, such as clever storage solutions and multifunctional furniture. ### Industries Being Reshaped - **Self-storage:** Self-storage companies will continue to innovate and promote unique selling points such as advanced security features, climate control, and their range of storage unit sizes. - **Advertising:** Brands will continue to explore the emotional marketing trend and create campaigns that tap into nostalgia and consumer sentimentality. - **Furniture and Home Goods:** As living spaces become smaller, furniture and home goods companies can capitalize on the trend for creative cramped space solutions, developing functional, space-saving designs that are also aesthetically pleasing. ## Related on Trend Hunter - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Playful Hotel Campaigns](https://www.trendhunter.com/trends/bwh-hotels.md) - [Adorable Luxurious Storage Compartments](https://www.trendhunter.com/trends/luxurious-storage-compartment.md)