# Function-Focused Adaptable Sportswear Nike's New City Ready Campaign Features Sloane Stephens By Riley von Niessen | Published 2018-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/city-ready References: [hypebae](https://hypebae.com/2018/8/nike-city-ready-campaign-release-date) & [nike](http://nike.com/?hbjhfd) In time for the fall, [Nike](https://www.trendhunter.com/trends/nike-x-sacai) launched its campaign for the City Ready collection, which consists of a small range of [technical apparel](https://www.trendhunter.com/trends/modular-ispa) that's meant to provide wearers with a stylish sporty aesthetic, while maintaining a sense of versatility that allows the pieces to be worn for a number of different purposes. The City Ready campaign is promoted with a modern editorial, which features [tennis player Sloane Stephens](https://www.trendhunter.com/trends/ss25-tennis-collection) and dancer Olivia Burgess. In the shots, the two show off one-piece suits, cozy crewneck pullovers, sports bras, workout leggings of different lengths, bright weather-resistant jackets, and more. The collection will make its debut in-stores starting September 6th in Europe, and on the 14th throughout the US. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Versatile Sportswear:** Disruptive innovation opportunity: Develop sportswear that can seamlessly transition from exercise to casual wear. - **Technical Apparel:** Disruptive innovation opportunity: Create high-performance clothing with advanced materials and features for various activities. - **Editorial Campaigns:** Disruptive innovation opportunity: Use modern and visually appealing editorial campaigns to promote fashion collections. ### Where This Applies - **Sportswear:** Disruptive innovation opportunity: Incorporate technology and adaptable designs to improve comfort and functionality in sportswear. - **Fashion:** Disruptive innovation opportunity: Combine style and performance in clothing to meet the growing demand for fashionable activewear. - **Advertising:** Disruptive innovation opportunity: Explore creative and visually captivating campaigns to engage consumers and promote products. ## Related on Trend Hunter - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Performance-Driven Tennis Lines](https://www.trendhunter.com/trends/feel-the-heat1.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md)