# Urban Consumer Escapism Books 'City Quitters' Analyzes the Shift from Urban to Rural Living By Michael Hemsworth | Published 2018-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/city-quitters References: [coolmaterial](https://coolmaterial.com/media/city-quitters-book/) & [aax-us-east.amazon-adsystem](https://aax-us-east.amazon-adsystem.com/x/c/QgLJgUYr4StFGDVWuKJUiKQAAAFlgMBdDAEAAAFKAezwgbs/https://assoc-redirect.amazon.com/g/r/https://www.amazon.com/City-Quitters-Exploration-Post-Urban-Life/dp/9492311313/ref=as_at?creativeASIN=9492311313&linkCode=w61&imprToken=bHMpkiO.kGF8Ht1A-EKQSw&slotNum=0&tag=trenhunt0f-20) It's safe to say that many consumers who live in busy urban areas have dreamt about breaking their connection to the city, so *City Quitters: An Exploration of Post-Urban Life* aims to focus on this very notion for readers to comb through. The book explores the various challenges that can come with [leaving urban areas](https://www.trendhunter.com/trends/life-after-tech), the benefits that arrive with [living in a more rural location](https://www.trendhunter.com/trends/airbnb-and-strava) and the logistics surrounding the whole process. While the notion of escaping urban life is often [romanticized on social media](https://www.trendhunter.com/trends/slow-internet), the book helps to shed light on how the shift could truly affect your sense of wellbeing by taking the gritty details into account. *City Quitters: An Exploration of Post-Urban Life* is written by Karen Rosenkranz. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Shift to Rural Living:** Disruptive innovation opportunity: Develop products and services tailored to the needs and desires of individuals leaving busy urban areas for a rural lifestyle. - **Wellbeing in Rural Living:** Disruptive innovation opportunity: Create solutions and experiences that enhance the sense of wellbeing for individuals transitioning from urban to rural living. - **Logistics of Transitioning:** Disruptive innovation opportunity: Innovate logistics and support systems to streamline the process of moving from urban to rural areas and address potential challenges. ### Where This Applies - **Real Estate:** Disruptive innovation opportunity: Develop sustainable and affordable housing options suitable for individuals transitioning from urban to rural areas. - **Agriculture and Farming:** Disruptive innovation opportunity: Integrate technology and automation into farming practices to support individuals starting agricultural ventures in rural areas. - **Wellness and Sustainable Living:** Disruptive innovation opportunity: Provide holistic wellness solutions and eco-friendly products and services for the growing segment of individuals seeking a more sustainable rural lifestyle. ## Related on Trend Hunter - [Interactive Quiet-Locating Maps](https://www.trendhunter.com/trends/quiet-places-finder.md) - [Literary Wellness Retreats](https://www.trendhunter.com/trends/aweventurer.md) - [Book-Themed Bar Concepts](https://www.trendhunter.com/trends/book-bar-toronto.md) - [Happiness-Increasing Urban Space Concepts](https://www.trendhunter.com/trends/urban-space-concept.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Escapism Electric Vehicle Concepts](https://www.trendhunter.com/trends/trekker-concept-vehicle.md) - [BookTok Travel Experiences](https://www.trendhunter.com/trends/ef-ultimate-break-1.md) - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [Immersive Book Club Retreats](https://www.trendhunter.com/trends/camp-unwritten.md)