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# Tokyo Culture Clothing Collections
Used Future's City Project Capsule is Inspired by Japan

By Amy Duong | Published 2018-05-10 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/city-project
References: [highsnobiety](https://www.highsnobiety.com/p/used-future-ss18-city-project/) & [used-future.net](http://www.used-future.net/)

Seoul-based fashion label Used Future is returning for the Spring/Summer 2018 season with its latest collection entitled 'City Project -- [Tokyo](https://www.trendhunter.com/trends/blackeyepatch-winter), Japan.' The seasonal range draws a strong inspiration from the cultural elements of Tokyo, and it translates through the implementation of graphic details. The City Project collection features a series of graphic hoodies, t-shirts, headwear and even stickers. The specific Tokyo focus dials in on the local citizens and culture because as a Korean fashion label, it wanted to implant its own streetwear style into its neighboring surroundings.

Some of the standout items from Used Future's latest collection include the tiger motif graphic t-shirts and the "dad caps" with adjustable straps and simplistic branding details at the front panel.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 99% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional)

## Key Themes

### Key Themes Behind This Trend

- **Cultural Fashion Collections:** Fashion brands are implementing different cultural elements into their collections, creating an opportunity for more diverse marketing and sales strategies.
- **Graphic Streetwear:** The use of graphic design and streetwear elements is becoming more popular in high fashion, creating a disruptive opportunity for new collaborations and designs.
- **Localized Inspiration:** Fashion labels are drawing inspiration from local cultures and populations to expand their reach and audience, suggesting an opportunity for community-driven marketing campaigns and merchandising strategies.

### Where This Applies

- **Fashion:** Apparel brands should consider integrating diverse cultural elements into their collections to attract wider audiences and increase sales.
- **Graphic Design:** Graphic designers can collaborate with fashion brands to create unique and eye-catching designs for streetwear and other types of apparel.
- **Tourism:** Local cultures and populations can inspire fashion lines and attract tourism, highlighting an opportunity for tourism and fashion collaborations to boost local economies.

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