# Major Celeb-Endorsed Cannabis Dispensaries Snoop Dogg Receives City Proclamation in Long Beach By Kalin Ned | Published 2026-05-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/city-proclamation References: [msn](https://www.msn.com/en-us/music/news/snoop-dogg-receives-proclamation-from-long-beach-mayor-rex-richardson/ar-AA22xdm0) Snoop Dogg received an official City Proclamation from Mayor Rex Richardson's office at the grand opening of [S.W.E.D. Long](https://www.trendhunter.com/trends/swed) Beach, his second [cannabis dispensary](https://www.trendhunter.com/trends/420-celebration) in California and the first located in the city that raised the celebrity. Positioned as a luxury destination at 2115 East 10th Street, the grand opening of the retail space was noteworthy. The debut of S.W.E.D. Long Beach brought a Snoop Dogg hologram, retro arcade games, two DJ booths, Snoop's personal lounge, and a display of his Hood Rich Lowrider as a tribute to early 1990s [West Coast culture](https://www.trendhunter.com/trends/moschino-x-snoop-dogg). The design of the store itself blends cutting-edge technology with street-inspired visuals and nods to the classic Snoop era. The official City Proclamation added a layer of legitimacy and civic pride, signalling that this was not merely a commercial venture but a recognized homecoming for a local icon. Image Credit: Snoop Dogg / S.W.E.D. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 25% | Activity: 11% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Celebrity-backed Cannabis Retail:** High-profile endorsements and personal branding by entertainers are transforming dispensaries into destination retail concepts that blur lines between celebrity IP and consumer product ecosystems. - **Experiential Retail Entertainment:** Retail spaces are integrating immersive elements like holograms, live DJ areas, and themed lounges to create multi-sensory experiences that extend customer dwell time and social engagement. - **Tech-integrated Cannabis Spaces:** Advanced in-store technologies and nostalgic gaming interfaces are being combined with cannabis retail to create hybrid environments that merge digital interaction with physical product discovery. ### Who This Affects Most - **Cannabis Retail:** Dispensaries are evolving from commodity sellers into branded lifestyle hubs that leverage celebrity association and curated design to command premium pricing and loyalty. - **Hospitality and Leisure:** Venues that fuse nightlife programming, branded lounges, and themed memorabilia are redefining guest expectations around ambiance, entertainment, and experiential consumption. - **Urban Cultural Tourism:** City-sanctioned celebrity landmarks and culturally themed retail destinations are reshaping local tourism offerings by connecting visitors to authentic neighborhood narratives and iconography. ## Related on Trend Hunter - [Chic Cannabis Boutiques](https://www.trendhunter.com/trends/the-hemp-company-by-curaleaf.md) - [Fat Tuesday 4/20 Campaign](https://www.trendhunter.com/trends/420-drink-collaboration.md) - [Cannabis Dining Experiences](https://www.trendhunter.com/trends/bic-ez-reach-lighter-supper-club.md) - [Extra-Fruity Frozen Dessert Flavors](https://www.trendhunter.com/trends/dr-bombay-ice-creams.md) - [Celebrity-Signed Rolling Trays](https://www.trendhunter.com/trends/snoop-doggs-cultural-influence.md) - [Cannabis Art Ventures](https://www.trendhunter.com/trends/the-joint-venture.md) - [Celebrity-Run Online Hemp-Derived Marketplaces](https://www.trendhunter.com/trends/trydeathrow.md) - [Rapper-Branded Hemp-Based Beverages](https://www.trendhunter.com/trends/hempbased-beverages.md) - [4/20 Marketing Campaigns](https://www.trendhunter.com/trends/420-marketing-campaign.md)