# Rome-Burning Exhibitions 'City on Fire' Art Project Engulfs the Colosseum in Virtual Flames By Katie Cordrey | Published 2010-09-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/city-on-fire References: [3news.co.nz](http://www.3news.co.nz/Colosseum-virtually-engulfed-in-flames/tabid/417/articleID/176644/Default.aspx) & [pbs.org](http://www.pbs.org/newshour/art/blog/2010/09/fridays-art-notes-40.html) Long after Nero witnessed the real thing, artists Thyra Hilden of Denmark and Pio Diaz of Argentina bathed [Rome's Colosseum](https://www.trendhunter.com/trends/gladiator-ii) in virtual flames. The 'Colosseum on Fire' installation was part part of the artists' 'City on Fire' traveling art show. Seeing the Colosseum in virtual flames was the the culmination of the 'City on Fire' series of installations, which used [wild fire video projections](https://www.trendhunter.com/trends/immersive-lighting-experience) to give the appearance that [landmark buildings are burning](https://www.trendhunter.com/trends/future-perfect). **Implications** - Businesses that simulate a world-shattering event or situation will appeal to thrill-seeking consumers. Individuals who relish in excitement will be likely to invest in products that offer an entertaining and action-packed experience. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### Why This Trend Is Growing - **Virtual Flames Exhibitions:** Using technology to simulate flames in art installations and entertainment experiences for thrill-seeking consumers. - **City on Fire Traveling Art Show:** Creating a touring exhibition series that features virtual flames projected onto landmark buildings around the world. - **Realistic Disaster Simulations:** Using technology to recreate disaster scenarios for educational and entertainment purposes. ### Industries Being Reshaped - **Art and Entertainment:** Using virtual flames as a new art form or incorporating it into entertainment experiences to attract thrill-seeking consumers. - **Tourism and Travel:** Creating virtual flame projections on important landmark buildings around the world to offer a unique tourist attraction. - **Education and Training:** Simulating realistic disaster scenarios for educational purposes such as firefighter and first responder training or emergency preparedness education for the general public. ## Related on Trend Hunter - [Legendary Arena Events](https://www.trendhunter.com/trends/ultimate-gladiator-experience.md) - [Commemorative Parisian Art Exhibitions](https://www.trendhunter.com/trends/kamel-mennour.md) - [Digital Expo Exhibitions](https://www.trendhunter.com/trends/after-utopia.md) - [Colorful Metaverse Cities](https://www.trendhunter.com/trends/metaverse-cities.md) - [Stone-Clad Spatial Activations](https://www.trendhunter.com/trends/caesarstone-x-studio-munge.md) - [Rome Monument Block Puzzles](https://www.trendhunter.com/trends/creator-expert-colosseum.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Roman Architecture-Themed Pavilions](https://www.trendhunter.com/trends/forum-des-vestiges.md) - [Hyper-Realistic Digital Exhibitions](https://www.trendhunter.com/trends/hyperrealistic-digital-exhibitions.md)