# Upside Down Architecture This Stunning City of Westminster College Campus Turns Design on Its Head By Jordan M | Published 2011-03-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/city-of-westminster-college References: [shockblast.net](http://www.shockblast.net/city-of-westminster-college/) & [cwc.ac.uk](http://www.cwc.ac.uk/Pages/default.aspx) You really have to hand it to [Schmidt Hammer Lassen Architects](https://www.trendhunter.com/trends/shenzhen-energy-ring) for designing this fantastic new campus for the City of Westminster College. With its seemingly impossible design, which looks oddly redolent of an upside-down pyramid, the ultra-futuristic space is sure to put the City of Westminster College on the map in a dramatically stylish way. Given that the school is meant to provide students with unprecedented exposure to new and innovative ways of teaching and learning, it's no surprise that it opted for a building that similarly challenges preexisting notions of how a structure should look. The result is a seriously cool structure that definitely makes a really bold first impression. Needless to say, it would definitely be a bit concerning to stand beneath its [inverted stairlike exterior](https://www.trendhunter.com/trends/robert-badinter-secondary-school). ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 87% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Upside-down Architecture:** Disruptive innovation opportunity: Exploring unconventional design concepts in architectural projects. - **Futuristic Campus Design:** Disruptive innovation opportunity: Creating learning environments that inspire and engage students through unique architectural aesthetics. - **Challenging Traditional Structures:** Disruptive innovation opportunity: Breaking away from traditional architectural norms to create visually striking and unconventional buildings. ### Where This Applies - **Architecture:** Disruptive innovation opportunity: Incorporating unconventional and visually impactful designs in architectural projects to redefine the industry. - **Education:** Disruptive innovation opportunity: Transforming educational spaces and facilities by incorporating futuristic designs that enhance the learning experience. - **Urban Planning:** Disruptive innovation opportunity: Rethinking city development and public space design by incorporating unique and eye-catching architectural structures. ## Related on Trend Hunter - [Traditional Sustainable School Designs](https://www.trendhunter.com/trends/universidad-ean-1.md) - [Floating-Style Classroom Designs](https://www.trendhunter.com/trends/bloomberg-center.md) - [Modern Blue-Accented Academic Buildings](https://www.trendhunter.com/trends/marie-esther-pavilion.md) - [Sculptural Inverted Homes](https://www.trendhunter.com/trends/a-house-with-an-inverted-roof.md) - [Large Concrete Educational Buildings](https://www.trendhunter.com/trends/ucl-east-marshgate.md) - [Pool Reinvention Campuses](https://www.trendhunter.com/trends/waltham-forest-college.md) - [Ancient Construction Campus Buildings](https://www.trendhunter.com/trends/faroe-islands.md) - [Campus Art Studios](https://www.trendhunter.com/trends/atelier-ppw.md) - [Inversion Living Concepts](https://www.trendhunter.com/trends/tiny-getaway.md)