# Anniversary-Edition Gin Labels City of London Distillery Redid Its Look to Celebrate a Milestone By Justin Lam | Published 2018-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/city-of-london-distillery References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/03/city-of-london-distillery-redesigns-labels-and-celebrates-new-listings/) & [cityoflondondistillery](http://www.cityoflondondistillery.com/) City of London Distillery is celebrating its fifth anniversary with redesigned labels and a new bespoke gin made with cubeb. The new labels were unveiled at a celebratory event and feature a larger logo with a new gold crest on the bottle's neck. The [new packaging](https://www.trendhunter.com/trends/waterloo-gin) is meant to take on a more modernized look and will also allow the distillery to better present its product as a premium offering. The bottles also feature stronger color branding, enhanced craft messaging and [additional illustrations](https://www.trendhunter.com/trends/collectible-spirits-bottle) that depict the backstory of each expression. The unveiling exhibition features a speech from the Lord Mayor of London, who was later gifted an exclusive bottle of City of London Distillery gin. The [limited-edition gin](https://www.trendhunter.com/trends/portofino-dry-gin), one of just 330 made by the distillery, was produced using cubeb pepper, an early aphrodisiac. This unique expression was delivered as a gift because of the Lord Mayor's continued support of the brand and his sentiments made that it was preserving the city's spirit history. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 37% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Redesigned Gin Labels:** Opportunity for distilleries to modernize their branding and enhance their product presentation as a premium offering. - **Enhanced Color Branding:** Chance for brands to use stronger color branding to create a distinctive and eye-catching packaging design. - **Illustrative Storytelling:** Potential for distilleries to incorporate illustrations that depict the backstory of each expression, adding an element of storytelling to their product. ### Sectors Adopting This - **Distilleries:** Distilleries can take advantage of the opportunity to redesign their labels and enhance their branding to target a higher-end market. - **Premium Spirits:** The trend of enhanced packaging design presents an opportunity for premium spirits brands to differentiate themselves and stand out on the shelf. - **Art and Design:** The incorporation of illustrations in packaging opens up opportunities for artists and designers to collaborate with distilleries and create unique label designs. ## Related on Trend Hunter - [Iconic Gin Bottle Redesigns](https://www.trendhunter.com/trends/no-3-london-dry-gin.md) - [Celebratory Honey-Infused Gins](https://www.trendhunter.com/trends/keepr.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Celebratory Coronation Liqueur Branding](https://www.trendhunter.com/trends/pimms-coronation-edition-bottle.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Vibrant Spirit Collections](https://www.trendhunter.com/trends/hoxton-spirits-1.md) - [Adoration-Themed Gin Packaging](https://www.trendhunter.com/trends/i-love-harris-gin.md) - [Passionate Italian Liqueur Packaging](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/sipsmith-gin-bottle-design.md)