# Gastronomy-Inspired City Aspirations Quanzhou Wants to Become a UNESCO Creative City of Gastronomy By Kalin Ned | Published 2024-07-31 | World Source: Trend Hunter, https://www.trendhunter.com/trends/city-of-gastronomy References: [newswire](https://www.newswire.ca/news-releases/xinhua-silk-road-se-china-s-quanzhou-strives-to-build-itself-into-creative-city-of-gastronomy-842500552.html) & [en.imsilkroad](https://en.imsilkroad.com/p/341367.html)  Quanzhou, a city in southeast China's Fujian Province, has launched an initiative to become a UNESCO Creative City of Gastronomy. This status, part of UNESCO's Creative Cities Network, recognizes cities that use creativity as a strategy for sustainable urban development. Quanzhou aims to achieve this recognition through a comprehensive plan that leverages its rich culinary heritage, abundant local resources, and thriving food industry. The city's strategy for becoming a UNESCO Creative City of Gastronomy includes expanding its catering industry, promoting local delicacies, and enhancing its food-related infrastructure. With a strong foundation in the food sector, including renowned products like Anxi oolong tea and Yongchun vinegar, Quanzhou is positioning itself as a culinary hub. The city has also enlisted expert consultants to guide its efforts and plans to significantly grow its catering market by 2027. Image Credit: Quanzhou City ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 56% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Culinary Tourism Expansion:** Quanzhou's pursuit of UNESCO Creative City status presents an opportunity to elevate culinary tourism, attracting food enthusiasts worldwide. - **Local Specialty Promotion:** Leveraging products like Anxi oolong tea and Yongchun vinegar can drive global recognition and demand for Quanzhou's local specialties. - **Smart Food Infrastructure:** Investing in advanced food-related infrastructure could enhance efficiency and sustainability within Quanzhou's growing catering industry. ### Sectors Adopting This - **Tourism and Hospitality:** Integrating gastronomy into tourism strategies can create unique travel experiences, setting Quanzhou apart as a premier destination. - **Culinary and Food Services:** Expansion in the catering industry and promotion of local delicacies can stimulate economic growth and innovation within culinary and food services. - **Consulting and Advisory Services:** The engagement of expert consultants highlights the potential for a thriving market in strategic urban and regional culinary development. ## Related on Trend Hunter - [Immersive Chinese Culinary Productions](https://www.trendhunter.com/trends/taste-of-china.md) - [Wine-Themed Folk Culture Festivals](https://www.trendhunter.com/trends/wine-traditions.md) - [Italian Cuisine-Celebrating Ventures](https://www.trendhunter.com/trends/italian-cuisine.md) - [Strategic Urban Development Programs](https://www.trendhunter.com/trends/silk-renaissance.md) - [Slow Cultural Tourism](https://www.trendhunter.com/trends/slow-cultural-tourism.md) - [Chef-Created Meatless Meals](https://www.trendhunter.com/trends/zrou.md) - [Nostalgic Taiwanese Dining Experiences](https://www.trendhunter.com/trends/taiwans-a-joy.md) - [Gastronomy-Based Travel Adventures](https://www.trendhunter.com/trends/culinary-and-food-tours.md) - [Revitalized Culinary Efforts](https://www.trendhunter.com/trends/moroccos-food-localization.md)