# Co-Branded Bank Offices City National Bank and RBC Wealth Management Have Opened a Joint Office By Joey Haar | Published 2017-04-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/city-national-bank References: [globenewswire](https://globenewswire.com/news-release/2017/04/11/958828/0/en/City-National-Bank-Opening-Full-Service-Regional-Center-in-Minneapolis.html) & [wealthmanagement](http://www.wealthmanagement.com/industry/rbc-and-city-national-bank-open-first-co-branded-office) A few years ago, RBC purchased the Los Angeles-based [City National Bank](https://www.trendhunter.com/trends/city-furniture-3d-cloud), and now the two companies are working to profit off of that with a new [co-branded office](https://www.trendhunter.com/trends/cobranded-credit-card) in Minneapolis. The co-branded space, which is in Minneapolis' RBC Plaza, is the first City National Bank location in the US to partner with another bank, and the decision is a pointed one. High net worth clients such as entrepreneurs often use City National Bank for its retail, private, and business services, but RBC's [wealth management services](https://www.trendhunter.com/trends/private-wealth) are unparalleled. Rather than potentially losing these wealthy clients by forcing them to choose between two banks, RBC and City National now allow them to do all their banking in a single location. Further, clients already using City National and still deciding on a wealth management service can more easily be converted to RBC thanks to the new office arrangement. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Co-branded Bank Offices:** Opportunity for banks to collaborate and create co-branded offices to offer a comprehensive range of services to high net worth clients. - **Integrated Wealth Management:** The integration of banking and wealth management services in a single location allows for a seamless and convenient experience for clients in managing their finances. - **Client Conversion Strategies:** The establishment of co-branded bank offices presents an opportunity to attract existing high net worth clients to new wealth management services. ### Who This Affects Most - **Banking:** Banks can explore collaboration with other financial institutions to create co-branded offices and enhance their service offerings. - **Wealth Management:** The integration of banking and wealth management services in a single location allows wealth management firms to expand their reach and offer a more comprehensive suite of services to clients. - **Retail Banking:** Retail banks can leverage co-branded office arrangements to attract high net worth clients and establish stronger relationships by meeting all their financial needs in one place. ## Related on Trend Hunter - [Mall-Based Bank Office Spaces](https://www.trendhunter.com/trends/ia-interior-architects.md) - [Business-Focused Rewards Collaborations](https://www.trendhunter.com/trends/rbc-and-canadian-tire.md) - [Nature-Themed Modern Workspaces](https://www.trendhunter.com/trends/natwest-office.md) - [Hockey Hair-Inspired Pop-Ups](https://www.trendhunter.com/trends/pnc-bank.md) - [All-in-One Loyalty Programs](https://www.trendhunter.com/trends/avion-rewards.md) - [Revitalized Wellness Centers](https://www.trendhunter.com/trends/matawa-training-and-wellness-centre.md) - [Neobank Metaverse Outposts](https://www.trendhunter.com/trends/quontic-bank.md) - [Immersive Banking Experiences](https://www.trendhunter.com/trends/cibc-experience-centre.md) - [Canada-Centric Client Onboarding Platforms](https://www.trendhunter.com/trends/onboarding-platforms.md)