# Knapsack Pop-Up Shops Extra Butter and Herschel Collaborated on the 'City Limitless' Pop-Up Shop By Christopher Magsambol | Published 2015-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/city-limitless References: [herschelsupply](http://www.herschelsupply.com/city-limitless-herschel-supply-street-dreams/) & [stupiddope](http://stupiddope.com/2015/10/20/pop-up-style-herschel-supply-x-extra-butter-city-limitless-pop-up-shop/) A [co-branded pop-up shop](https://www.trendhunter.com/trends/highsnobiety-x-marchesi) called 'City Limitless' saw a collaborated collection between Extra Butter and Herschel. The pop-up shop is inspired by the photo essay series of the same name, and will feature a limited edition magazine. The photo essay which the collection is based off of features stunning city images from local perspectives. The custom magazine that is being distributed features compelling images of city life and architecture, which marks the first time Street Dreams Magazine has teamed up with a brand. The specific products in the pop-up shop are a curated list that features [city-inspired Herschel apparel](https://www.trendhunter.com/trends/run-city). Herschel will be featuring some of its 2015 holiday collection at the pop-up, along with a series of [limited edition backpacks, headwear and accessories](https://www.trendhunter.com/trends/lil-sweet-treat). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Shop Collaborations:** There is an opportunity for brands to collaborate with pop-up shops to create unique customer experiences. - **City-inspired Fashion:** Fashion companies can consider creating city-inspired collections to appeal to urban consumers. - **Branded Magazine Collaborations:** There is an opportunity for brands to collaborate with magazines to create custom publications to distribute with their products. ### Where This Applies - **Fashion:** Fashion companies can use pop-up shops and collaborations to create unique and engaging shopping experiences for their customers. - **Publishing:** Magazines can collaborate with brands to create custom publications and reach a wider audience. - **Retail:** Retailers can use pop-up shops and collaborations to increase foot traffic, sales, and brand awareness. ## Related on Trend Hunter - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Canvas Tote NYC Pop-Ups](https://www.trendhunter.com/trends/personalization-concept-popup.md) - [Building-Block-Inspired Bag Capsules](https://www.trendhunter.com/trends/herschel-x-lego.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Camo Design Bag Capsules](https://www.trendhunter.com/trends/herschel-supply-x-realtree.md) - [Selective Retail Pop-Ups](https://www.trendhunter.com/trends/woolrich-black-label.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md)