# Let's Feed Our People Rescuing Food for New York's Hungry By Trend Hunter | Published 2014-11-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/city-harvest References: [cityharvest.org](http://www.cityharvest.org/donate-food) & [facebook](https://www.facebook.com/CityHarvestNYC) *Brought to you by City Harvest* Getting around NYC is hard enough as a person, imagine what great lengths our food must travel to end up on our plates. What about excess food? Even in our modern age of planes, trains, and automobiles it's not easy for excess food that would otherwise go to waste to get in the hands of our hungry neighbors who need it most. In fact, nearly 1 in 5 New Yorkers doesn't always know where their next meal is coming from. City Harvest is dedicated to helping feed the more than 1.4 million New Yorkers who face hunger. This year, City Harvest will collect 50 million pounds of excess food from restaurants, grocers, bakeries, manufacturers, and farms, and deliver it free of charge to more than 500 soup kitchens, food pantries and other community food programs across the city. Help fight hunger. Donate to City Harvest. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Food Waste Reduction:** There is an opportunity to develop new technologies and processes that will reduce food waste by redistributing excess food. - **Food Recovery:** Innovative solutions that can improve the logistics of recovering surplus food from restaurants, grocers, bakeries, etc. can be introduced to help reduce hunger. - **Community Food Programs:** This trend is currently growing as more organizations and individuals look for ways to fight hunger and reach food insecure individuals, which creates opportunities for collaboration and innovation. ### Where This Applies - **Food and Beverage:** By adopting new sustainability practices and investing in food recovery initiatives, the industry can cut down on food waste and reduce hunger at the same time. - **Technology:** Technology solutions such as food recovery apps and online marketplaces can help streamline the process of redistributing surplus food while reducing its carbon footprint. - **Social Impact:** Investing in community food programs like City Harvest that aim to tackle hunger can produce major social impact and financial returns for the nonprofit sector. ## Related on Trend Hunter - [Virtual Community Kitchens](https://www.trendhunter.com/trends/mission-hunger.md) - [Food Insecurity-Fighting Partnerships](https://www.trendhunter.com/trends/feeding-americas-mission.md) - [Meal Donation Food Products](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative.md) - [Charitable Grocer Meal Boxes](https://www.trendhunter.com/trends/holidays-without-hunger.md) - [Food Bank Delivery Programs](https://www.trendhunter.com/trends/athome-donation-pickups.md) - [Childhood Hunger-Combatting Initiatives](https://www.trendhunter.com/trends/share-our-strength.md) - [Hunger Relief Initiatives](https://www.trendhunter.com/trends/hunger-relief.md) - [Moving Company-Supported Food Initiatives](https://www.trendhunter.com/trends/move-for-hunger.md) - [Food Insecurity-Targeting Initiatives](https://www.trendhunter.com/trends/hunger-action-month.md)