# Eclectic Golfwear Collections BEAMS GOLF Introduces 'City Golf' Fall/Winter 2021 Collection By Niko Pajkovic | Published 2021-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/city-golf-fallwinter-2021-collection References: [hypebeast](https://hypebeast.com/2021/9/beams-golf-city-golfer-fall-winter-2021-collection) & [beams.co.jp](https://www.beams.co.jp/global/label/beamsgolf/) Golf fashion brand [BEAMS GOLF](https://www.trendhunter.com/trends/engineered-garments-x-beams-boy) has announced the launch of its unisex 'City Golf' Fall/Winter 2021 collection. The diverse capsule boasts an extensive assortment of [golf-related apparel](https://www.trendhunter.com/trends/callaway) and products ranging from stand bags and jackets to polo shirts and golf visors. As a whole, the collection puts forth a series of refreshingly stylish golf-ready looks that effortlessly blend functional, sport-specific elements with high-fashion stylings. One standout piece in this collection is the '[Action](https://www.trendhunter.com/trends/neutrogena-hair-restore) Punch Strap Skipper' shirt, a heavily patterned garment with the letters 'BG' embroidered on the right chest and branded badges on both of its arms. Another eye-catching item is the purple 'Jacquard Paisley' sweater made from merino wool. Other interesting pieces within the collection include a floral patterned womans dress, a pair of water reppellent paisley pants, and the 'Stand Bag 3', which comes in gray, navy, and black. Image Credit: Beams Golf ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 53% | Activity: 16% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Functional Fashion:** The BEAMS GOLF collection showcases the potential for stylish apparel that is also sport-specific and functional, creating opportunities for disruptive innovation in the fashion industry. - **Unisex Collections:** BEAMS GOLF's decision to create an unisex collection highlights the growing demand for gender-neutral clothing and presents opportunities for innovation in the fashion industry. - **Patterned Designs:** The heavily-patterned garments in BEAMS GOLF's collection showcase the potential for creative and eye-catching designs in the fashion industry. ### Who This Affects Most - **Sports Apparel:** The City Golf collection by BEAMS GOLF provides a blueprint for how sports apparel can be both fashionable and functional, presenting an opportunity for disruptive innovation within the sports apparel industry. - **Fashion:** BEAMS GOLF's collection highlights the growing demand for gender-neutral and stylish clothing, opening up opportunities for innovation in the fashion industry. - **Accessories:** BEAMS GOLF's range of accessories in the City Golf collection highlights the opportunities for innovation in the golf accessories market. ## Related on Trend Hunter - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md) - [Urban Modern Golf Collections](https://www.trendhunter.com/trends/head-golf-ss26.md) - [Progressive Golf Knitwear](https://www.trendhunter.com/trends/manors-1.md) - [Green-Tonal Golfing Apparel](https://www.trendhunter.com/trends/preserve-collection.md) - [Elevated Golf Apparel](https://www.trendhunter.com/trends/eastside-golf-4.md) - [Debut golf fashion series](https://www.trendhunter.com/trends/the-carnival-golf-collection.md) - [Fashion-Forward Golf Collections](https://www.trendhunter.com/trends/palm-tree-crew.md) - [Modern Golf Apparel](https://www.trendhunter.com/trends/cole-buxton-golf.md) - [Collab Golf Culture Capsules](https://www.trendhunter.com/trends/hypegolf-japan.md)