# Sophisticated Urban Shoots Asiris Creative's City Fashion is Gritty Yet Glam By Meghan Young | Published 2011-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/city-fashion References: [behance.net](http://www.behance.net/gallery/City-Fashion/2013193) & [asiriscreative](http://asiriscreative.com/) Skyscrapers and other typical metropolitan backdrops aren't required to create an [urban vibe](https://www.trendhunter.com/trends/knys-fall-2025), the City Fashion photo series attests to that. Instead, all there needs to be is a sophisticated woman in [fashion forward outfits](https://www.trendhunter.com/trends/contemporary-femininity) with some semblance of industrial scenery behind her and the vibe just manifests on its own. Granted, the City Fashion photo spread does have a gritty feel as well, not the clean, crisp one that is often captures in nature-inspired shoots. That is all thanks to photographer Adam Leigh-Manuell, who shot the City Fashion photo series and Alexey Adamitsky of Asiris Creative who retouched it. Full of rich yet neutral colors, the City fashion photo shoot has an [edgy elegance](https://www.trendhunter.com/trends/at-the-edge-of-time) that is completely becoming of an urbanite fashionista. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 55% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gritty Fashion:** The trend of combining edgy, industrial aesthetics with high-fashion garments presents an opportunity for fashion brands to tap into an urban demographic. - **Non-metropolitan Cityscapes:** Photography that captures urban style in unexpected environments, such as industrial sites, allows for the creation of unique urban fashion narratives and campaigns. - **Minimalist Fashion Photography:** The clean, neutral color palette and minimalistic composition characteristic of City Fashion demonstrates the potential of a simple yet striking approach to fashion photography. ### Industries Being Reshaped - **Fashion:** Fashion brands can create collections that combine industrial and high fashion aesthetics, catering to urban customers who are seeking a non-traditional, edgy twist on classic styles. - **Photography:** Photographers can experiment with capturing urban fashion in unexpected locations outside of typical metropolitan backdrops, breathing a new life into the genre. - **Advertising:** Advertisers can utilize City Fashion's minimalist, high-fashion approach to create campaigns that stand out from traditional urban fashion campaigns, attracting urban fashion enthusiasts. ## Related on Trend Hunter - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [AI Fashion Photoshoots](https://www.trendhunter.com/trends/glimsy-ai.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)